eCommerce has come a long way since its inception and is continuously transforming the way of doing business. Much of the growth is the result of increasing smartphone & internet consumption. Having said that, different eCommerce players are also transforming…
Shopping is a habit. 87% of shoppers now begin their hunt in digital channels while the others start with the search engine. These habits don’t guarantee that they’ll end up buying from the website where they started. Over 30% of…
Set up your measurement tool. Clean and filter your data. Make information from that data. Analyse it. Extract insights from it. This is some hard work for an eCommerce firm. But to increase the value, there’s another step to be…
There is good news for all those marketers and business analysts out there who eat, drink and breathe Google Analytics data. Very recently Google announced that for Google Analytics 360 users, data shall now be available as quickly as every…
(This is the 2nd part in a three post series on Product Recommendation. Read the part 1 & part 3 to learn where to place your product recommendation section & how to tweak your product recommendation to improve average order value) In the first…
Consider that you have a successful E-commerce store with an above average conversion rate. Now, in order to encourage your consumers to buy and take conversions higher, you decide to offer discount on your products. The discount leads to a…
If you have an online store, then as an retailer you would certainly want to know how your product is performing online and the factors that are affecting its sale. And to know this, you need to collect data that…
I am very much intrigued by the Customer Loyalty programs I observe across eCommerce sites I encounter. Indeed they are very much common place and have become a tried and tested tool to drive loyalty. What makes a marketing campaign…
Making an appropriate choice between mobile websites and mobile apps is dependent on a simple factor – your business objective. For a business, where the prime goal is to acquire mobile traffic, a mobile website would suffice. However, in scenarios…
A typical consumer today uses multiple devices to surf the web and interact in many ways with your eCommerce business. For most stores, maximizing conversion and increasing order size in this environment is not only an enormous challenge, but also…
by 57% with 
