Tatvic Blog: Where Our Experts Share their Ideas, Solutions and Industry Trends

MarTech Stack: What is it, and What are its Key Components in 2023?

March 20, 2023

MarTech, or marketing technology, refers to a whole new branch of marketing that involves the use of modern technology to improve overall marketing performance. It includes different software, hardware, and data used in aspects such as supporting, measuring, and analyzing…

Navigating Meta’s Advantage+ Shopping Campaigns: A Beginner’s Guide

March 3, 2023

Divya Dalwani

The future of tech is shifting towards becoming more Privacy-centric. It is evident from Apple’s actions post-launch of iOS 14, where the users are able to opt out of in-app ad tracking and perhaps have more control over the data…

Why, when, and how to migrate to GA4: Manual vs. Automatic

February 21, 2023

Kriti Sharma

Google Analytics 4 (GA4) is the latest version of Google’s popular web analytics platform, offering a range of new and improved features to help you gain insights into your website or app’s performance. One of the newest features of GA4…

How brands can maximize their campaign conversions for Valentine’s Day 2023

February 9, 2023

Siddarth Iyer

Valentine’s Day is approaching and it’s time to ramp up your internet advertising efforts to meet your client’s expectations. Around 70% of people plan to purchase gifts online, with 40% opting for home delivery. The most popular gifts include apparel,…

How to optimize Ad campaigns after the sunset of Similar Audience?

February 3, 2023

Debraj Paul

With the discontinuation of Similar Audience, advertisers may wonder how they can optimize their advertising campaigns. This blog aims to shed light on alternative methods to enhance ad campaigns. How “Similar Audience” is helping advertisers? Similar Audience in Google Ads…

GA4: A privacy-centric approach to Analytics

January 18, 2023

Durga Chouhan

User data privacy is a crucial factor these days. Users need to feel confident that their personal information will be treated carefully if they are going to engage with a business online. Organizations must show their clients and users that…

Facebook ad strategies for holiday season

Facebook Ad Strategies to beat competition during holidays

December 23, 2022

Siddarth Iyer

During the holidays, the promotion of products and services on Facebook can become highly competitive as advertisers and marketers strive to draw their target audience’s attention with their most attractive deals. In such a scenario, raising the ROI with Facebook…

Facebook ADs: Billing and Services 101

December 16, 2022

Tejal

In September 2021, a large number of Indian marketers experienced a setback due to the RBI’s e-mandate, which paused their conversion-driving campaigns and caused them to set up multiple accounts in an effort to reactivate the campaigns. Facebook’s billing experience…

Data Analytics Helps in Enhancing Customer Experience: Here’s how

December 9, 2022

Dhwani Trivedi

In today’s hyper-connected world, data is at the center of almost everything. However, all this data is of little or no use if not analyzed, as it will remain idle without having any positive effect on how a business is…

For brand love, why should omnichannel be the top priority?

November 4, 2022

Siddarth Iyer

The phrase ‘omnichannel marketing’ has evolved over the years to refer to the strategy used by brands to integrate multi-channel, both offline and online, into a synergistic whole. It’s based on the understanding of a free-willy journey a customer takes…

How to implement Google Analytics 4 attribution Models?

October 20, 2022

Priyanka Lalchandani

It’s no secret that the new version of Google Analytics (called GA4) is already taking over the market. And opinions are abuzz. In this series, we are focussing on how to take advantage and succeed. As, this new version is…

To Know All About Events in GA4 Start Here

October 7, 2022

Prachi Talreja

Google Analytics 4 is a new event data model-based version where everything is an event, even pageviews. It provides you with an in-depth view of user actions, errors, and other metrics from your website and apps. Events are user interactions…

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Takes 5 mins

MarTech Stack: What is it, and What are its Key Components in 2023?

Navigating Meta’s Advantage+ Shopping Campaigns: A Beginner’s Guide

Why, when, and how to migrate to GA4: Manual vs. Automatic

How brands can maximize their campaign conversions for Valentine’s Day 2023

How to optimize Ad campaigns after the sunset of Similar Audience?

GA4: A privacy-centric approach to Analytics

Facebook Ad Strategies to beat competition during holidays

Facebook ADs: Billing and Services 101

Data Analytics Helps in Enhancing Customer Experience: Here’s how

For brand love, why should omnichannel be the top priority?

How to implement Google Analytics 4 attribution Models?

To Know All About Events in GA4 Start Here

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