GA4: A privacy-centric approach to Analytics

User data privacy is a crucial factor these days. Users need to feel confident that their personal information will be treated carefully if they are going to engage with a business online. Organizations must show their clients and users that…
Facebook ad strategies for holiday season

Facebook Ad Strategies to beat competition during holidays

During the holidays, the promotion of products and services on Facebook can become highly competitive as advertisers and marketers strive to draw their target audience’s attention with their most attractive deals. In such a scenario, raising the ROI with Facebook…

Facebook ADs: Billing and Services 101

In September 2021, a large number of Indian marketers experienced a setback due to the RBI’s e-mandate, which paused their conversion-driving campaigns and caused them to set up multiple accounts in an effort to reactivate the campaigns. Facebook’s billing experience…

To Know All About Events in GA4 Start Here

Google Analytics 4 is a new event data model-based version where everything is an event, even pageviews. It provides you with an in-depth view of user actions, errors, and other metrics from your website and apps. Events are user interactions…

GA4 attribution – what’s the buzz?

Businesses constantly look to optimize their advertising campaigns as they are heavily banking on digital marketing platforms for revenue impact. The data-driven attribution model is key to the game plan. What’s working, What’s impacting the bottom lines?  Which channels/touchpoints are…

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