The phrase ‘omnichannel marketing’ has evolved over the years to refer to the strategy used by brands to integrate multi-channel, both offline and online, into a synergistic whole. It’s based on the understanding of a free-willy journey a customer takes…

Businesses constantly look to optimize their advertising campaigns as they are heavily banking on digital marketing platforms for revenue impact. The data-driven attribution model is key to the game plan. What’s working, What’s impacting the bottom lines?  Which channels/touchpoints are…

In advertising campaigns, frequency determines the number of times the same consumer will be exposed to an advertisement in a certain time frame.  Setting an effective advertising frequency can help us to reach new audiences effectively, establish brand consistency, protect…

Pmax Campaign also known as the performance max campaign was launched by Google last year November 2021. The new goal-type campaign allows advertisers to access all types of inventory from one single campaign.  The new campaign type is designed to…