The new Google Analytics 4, popularly known as GA4 360, is causing quite a stir. You might even believe that if you don’t migrate now, you’ll face difficulties in the coming future. Here’s what we recommend. The existing Universal Analytics version will expire in mid-2023. We encourage all brands to create GA4 360 property now…
To give deeper insights into your data, Google is constantly releasing new reporting features in Google Analytics 4, widely known as GA4 reporting. The main objective of these features is to help the marketers in filling up the gap of those who opt out of being tracked by analytics tools. (visit: ga4.tatvic.com for step-by-step planning…
Welcome back to the Firebase quadrilogy. We have been learning a lot about Firebase through our 4-part series! Firebase enables you to perform A/B testing in mobile apps with minimal effort and better results. So far we have learned about Ways to Implement A/B Testing in Mobile Apps and How to Configure it. In case…
If you trace business pressure in digital marketing, it is closely associated with the dawn of acronyms; which got increasingly obscure and confusing. It started with the good old PPC. Remember it was CPC and CPA morphed TROAS and ACOS. And then we have a dollop of ROS, RON, DMA, and IAB which we must…
With Firebase, you can perform A/B testing in mobile apps with minimal effort and better results. It’s a mighty easy platform. This is the second part of the series to guide you through set and Testing! Part 1- Ways to implement A/B tests in Firebase. How to configure the A/B test? We are starting with…
