Before plunging into this blog, I recommend you read the preceding chapter of our Predictive Remarketing series here. To give a prelude, we started off with our remarketing problem. The problem universal to all digital marketers is that you spend…
“If I could remarket to only the audience who carry the highest probability of transacting on my site or submitting their details; I could save on my Ad costs and get a higher conversion rate” Every marketer’s dream, isn’t it?…
In today’s era of mobile analytics, the implementation of the analytics with your mobile apps is extremely vital. From the analytics implementation survey carried out amongst a few enterprises, it is clear that they feel it’s very complicated to integrate…
Google is constantly making efforts to make the world a better place with their products and services. Recently, Google Analytics was reborn with the new features and a revamped desktop UI. These changes are rolling out globally on a…
As a business, you always strive to make your website better for the users. Providing them with quality content is one of the major aspects to it. But, providing them with an experience that they relate to, will definitely give…
So fellow app marketers and product developers, as promised, we build on from where we left in the previous blog. We talked about compelling app uninstalls stats and also drew insights on an app marketer’s woes. If we do not…
App uninstalls are the easiest thing to do on our smartphones, right? Enough blogs have mentioned the reasons behind these app uninstalls and a multitude of companies have done surveys too, reporting to reach at 10 worst reasons causing app…
There are few popular A/B Testing and Personalization tools in the market that truly stand up to the users’ expectations and provide a complete platform to plan, execute, test and monitor experiments. Enhancing user journey is a talk of the…
Editor’s Note: This blog has been updated on June 06, 2017 as per the latest version of GTM and Android At I/O 2013, Google added new features to the Google Tag Manager. They launched Google Tag Manager for Android and…
What? How? Why? Was that your reaction when you read the title of my blog? Well, as a developer, it is important for us that the code we have written, should not break or should not be blocked by other…
In our previous blog on 5 UX trends, we covered topics like: What is personalization What is personalization How it works wonders for your user engagement What benefits you reap by implementing personalization on your website and mobile site Engaging…
Personalization is when you are put into a bubble that is more like your personal universe. Personalised UX makes the design of a product feel insightfully alive. There are a lot of benefits for businesses to personally tailor a user’s…
