Are you struggling with tracking Webview data as normal Screen view in Google Analytics? In this blog post, I am going to take you through the process of achieving that step-by-step. Why track Webview as Screenview in Google Analytics? Your…
Source Image1: PWA According to Google, Progressive Web Apps are experiences that combine the best of both worlds – the web and mobile apps. They are useful to users from the very first visit in a browser tab, no install…
Suppose you are a small business owner in your town, to advertise your business you run multiple campaigns through local newspapers and TV channels. Once the customers start pouring into your business and make a purchase, you assign credits to…
Videos have always been more effective medium of communication. Studies shows that retention rate of information is 80% for what you see and hear. For hearing it is 10 % and 20% for seeing. Better internet infrastructure has allowed…
In the previous blog post, we saw how to create a GTM container, configure a tag and publish it. In this post, we are going to tackle the specifics of creating an iOS app and integrating it with GTM. We…
Before plunging into this blog, I recommend you read the preceding chapter of our Predictive Remarketing series here. To give a prelude, we started off with our remarketing problem. The problem universal to all digital marketers is that you spend…
“If I could remarket to only the audience who carry the highest probability of transacting on my site or submitting their details; I could save on my Ad costs and get a higher conversion rate” Every marketer’s dream, isn’t it?…
In today’s era of mobile analytics, the implementation of the analytics with your mobile apps is extremely vital. From the analytics implementation survey carried out amongst a few enterprises, it is clear that they feel it’s very complicated to integrate…
Google is constantly making efforts to make the world a better place with their products and services. Recently, Google Analytics was reborn with the new features and a revamped desktop UI. These changes are rolling out globally on a…
As a business, you always strive to make your website better for the users. Providing them with quality content is one of the major aspects to it. But, providing them with an experience that they relate to, will definitely give…
So fellow app marketers and product developers, as promised, we build on from where we left in the previous blog. We talked about compelling app uninstalls stats and also drew insights on an app marketer’s woes. If we do not…
App uninstalls are the easiest thing to do on our smartphones, right? Enough blogs have mentioned the reasons behind these app uninstalls and a multitude of companies have done surveys too, reporting to reach at 10 worst reasons causing app…
