GA4 360: How it’s a Big Step Forward for Enterprise Analytics

The new Google Analytics 4, popularly known as GA4 360, is causing quite a stir. You might even believe that if you don’t migrate now, you’ll face difficulties in the coming future. Here’s what we recommend. The existing Universal Analytics version will expire in mid-2023. We encourage all brands to create GA4 360 property now…

Google Analytics 4: The fascinating new world of Analytics!

While there has already been a lot of buzz and panic, we thought to bring you key highlights. So, you can see the excitement part instead of panic. Here are a few helpful tips that will help you welcome this exciting change. We will talk about GA4 migration in a bit, but first, know the...

Simply, know more with GA4 Advertising Reporting Features

To give deeper insights into your data, Google is constantly releasing new reporting features in Google Analytics 4, widely known as GA4 reporting. The main objective of these features is to help the marketers in filling up the gap of those who opt out of being tracked by analytics tools. (visit: ga4.tatvic.com for step-by-step planning…

BigQuery Integration with GA4. You heard it right, it’s FREE!

A buzz with the launch of Google Analytics 4 is the FREE integration of BigQuery with GA4 – the property. Earlier, BigQuery integration was available only to premium Google Analytics accounts. Now everyone who owns a Google Analytics 4 (GA4) property has, be it premium or standard, access to BigQuery. Let us discuss the use...

Change the dimensions of your digital marketing funnel with DV360

If you trace business pressure in digital marketing, it is closely associated with the dawn of acronyms; which got increasingly obscure and confusing. It started with the good old PPC. Remember it was CPC and CPA morphed TROAS and ACOS. And then we have a dollop of ROS, RON, DMA, and IAB which we must…

Firebase: Learn A/B Testing In Mobile Apps – How to configure

With Firebase, you can perform A/B testing in mobile apps with minimal effort and better results. It’s a mighty easy platform.   This is the second part of the series to guide you through set and Testing! Part 1- Ways to implement A/B tests in Firebase. How to configure the A/B test? We are starting with…

Leverage eCommerce reporting with Google Analytics 4: Make the Best Decisions!

ECommerce reporting and insights with Google Analytics 4 Google Analytics eCommerce reporting provides a detailed understanding of a user journey through your sales funnel. They also measure the impact of promotions and product placement on revenue and conversion rate. If you run an eCommerce business, it is important to map your sales data against the...

How to Enhance A/B Testing Reports with Google Analytics

To understand how to enhance A/B testing reports with Google Analytics, let’s briefly cover what A/B testing is and how Google Optimize will help us in A/B Testing. What is A/B Testing? A/B Testing, also known as split testing, is…

Firebase: Learn A/B Testing In Mobile Apps

When Firebase brought in its new version, it promised to smoothen operations and add features! And it did in abundance. It made developers code creative, supported marketers to enhance conversations, business developers to think more proactively. The improvements allowed more…

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