Ecommerce is one of the most promising industries when it comes to digital presence. Even though you may already have basic analytics reports available, how do you know who your valuable customers are? How do you parallelize your marketing efforts…
Google Analytics 4 – A step into the future! Google has announced the new, revamped version of Google Analytics (aka. GA4). The new version is with integral machine learning models, AI-based predictive data, and cross-device measurement capabilities. Any data-driven marketing…
In the online world attention is the currency. A business website, therefore, cannot ask the visitor to pay extra attention to find the company’s contact information. If not created right, the contact us page could lose potential business. The page…
This post aims to develop an understanding of how to calculate product specific conversion rates and discuss the potential analysis & insights that can be generated from it. Quite often the business problems or questions that most e-commerce websites encounter…
Set up your measurement tool. Clean and filter your data. Make information from that data. Analyse it. Extract insights from it. This is some hard work for an eCommerce firm. But to increase the value, there’s another step to be…
Data is a blessing for the banking, financial services, and insurance (BFSI) industry when it is meaningful and easy to understand. Although turning web data into insights can be an uphill battle. Fortunately, with Data Studio, Google Marketing Platform can…
We are well aware of a fact that Google Analytics 360 has real-time data available. But not everyone is aware that if you want to export this data, Google Analytics 360 does not allow its users to export all…
Facebook is a wide network that bags a huge amount of audience. It has, therefore, become one of the most effective platforms for running various ad campaigns for businesses to draw users to their website and apps. A lot of…
When the COVID-19 pandemic broke out, much of the world moved online, accelerating a digital transformation that has been underway for decades. From a buzzword to a current-day reality, e-commerce in India has been experiencing remarkable growth, successfully changing the…
Isn’t it disappointing when you see “not set” in your Google Analytics report? This label just makes your analysis that much more difficult and doesn’t tell us much in terms of the decision-making process, leaving you with not enough information…
Good User Experience means a user-friendly interface that ensures that the user reaches their final goal on a website/app or a system with ease. Each little element, however minor, when placed on an interface comes together and plays a…
