Getting precise results from your website or app starts with gathering the right data and understanding how to extract those insights. Before you jump on to improving the performance of your platform, you need to know what users are getting…
If you’re a publishing firm or an OTT platform and work with data, you exactly know the work that goes into presenting the right metrics in a clear and concise way. You love data, but you don’t love the cluttered…
You’ve just launched a paid campaign. You’ve done your research thoroughly, added in the best keywords and have a big vision of a grand success that you’ll eventually encounter. People will be chanting the name of your company on the…
As an ecommerce merchant that wants to make the most out of their ecommerce store, it’s important that you analyse data and work according to it. Afterall, you’ve spent a lot of time and resources growing your store. When you’re…
User Experience is one of the main elements that differentiate you from your competitors, both physically and virtually. To increase your conversion rates you might need to completely change your UX. The question is: Where do you even start? How…
A dashboard is an interface which at a glance gives a preview of critical and decisive information to the user, and easy navigation options to the areas that require user’s attention. Dashboards display a lot of data changing over different…
Majority of websites you visit (including this) are gathering data and loading content both in front of you and on the back-end. This is done through third party tags, which are fragments of code that can collect important analytics data…
Use social proof to stimulate your business Social Proof, also known as social influence, alludes to the likelihood of us following the actions of others while making important decisions or settling for one. This selection process generally involves weighing the…
The problem here is, SPAs have many components that are asynchronous with each other. While the automation framework of Google Optimize implicitly runs for static objects, the appearance of objects in SPAs is unpredictable.
In the last blog, we have discussed the various attribution models available in most of the sophisticated analytics tools and we now know that considering the position and the frequency of occurrence of channels can be instrumental in designing…
The wait is finally over! Google has launched a new beta version of Google Analytics where we can now uniquely track users across Web and App without userId implementation. Yes, you read that right. Isn’t that a game-changer? With Firebase…
Working as a Digital Marketer, you would have definitely faced the above situation. Marketers in an organization will be running multiple campaigns across various channels, some of these campaigns will be aimed at driving brand awareness while others will be…
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