What is a Bounce Rate on an eCommerce Website? Bounce rate is the percentage of visitors who left the website after visiting only a single page or without making a purchase or adding any items to the cart. A visitor…
One of the most discussed Ps of marketing is pricing. It is technical and complex, and when we talk about subscription pricing, things become even more confusing. Finding the perfect pricing plan that gives you better revenue outcomes is…
No one likes viewing ads. No one likes being interrupted all day with bland ads. Ads are easy to forget or overlook. With the sheer number of ads served daily, people show reluctance unless they see something that genuinely intrigues…
5 Best Ways to Create Effective CTA Buttons and Effective Value Proposition for e-Commerce What is a Value Proposition A value proposition demonstrates the benefits your prospects get when they buy from you. It depicts the value you provide to…
When it comes to digital marketing, the first question that comes to mind is how it can increase the landing page views? And the second biggest concern that bothers everyone is the connection between the landing page and the creative. …
Focus on Reaching The Right Person, At The Right Time, With The Right Message Poorly targeted ads that reach the audience at the wrong time; compromise the overall effectiveness of any ad diluting the message that reaches the audience. An…
Good User Experience means a user-friendly interface that ensures that the user reaches their final goal on a website/app or a system with ease. Each little element, however minor, when placed on an interface comes together and plays a…
Pop-ups are now used on most websites. However, they are difficult to appreciate. Today, they are more annoying and out of sync with a user being interrupted and spammed. While they can also be a powerful way to change user…
Integrating Firebase with BigQuery provides you the ability to perform deeper insights into your data by writing SQL queries. It can help you answer many questions about how your apps are performing and being used. Also Read: Getting Started with…
Firebase is seeing traction and conversation around it as Google recently started to sunset Google Analytics mobile-apps reporting based on the Google Analytics Services SDKs, for both Android and iOS. Firebase has a generic perception of being ‘just an analytics…
Tatvic Analytics’ Industry News Roundup is your quick weekly dose of notable updates in the Analytics Ecosystem. The news covered in this segment include Over 35% of App Marketing conversions are a result of Remarketing Programmatic Advertising in Asia grows…
You’ve finally got your predictive marketing campaign up and running. Your model is working, and you’re finally able to see the trees in the forest when it comes to identifying your best marketing leads. But here’s where the real fun…
