In the last blog, we have discussed the various attribution models available in most of the sophisticated analytics tools and we now know that considering the position and the frequency of occurrence of channels can be instrumental in designing…
The wait is finally over! Google has launched a new beta version of Google Analytics where we can now uniquely track users across Web and App without userId implementation. Yes, you read that right. Isn’t that a game-changer? With Firebase…
Working as a Digital Marketer, you would have definitely faced the above situation. Marketers in an organization will be running multiple campaigns across various channels, some of these campaigns will be aimed at driving brand awareness while others will be…
I’m very excited to bring you this expert roundup post. I asked 7 Google Analytics Experts for their tips for Event Tracking. Here are my broad takeaways: Tracking the ‘Core Business’ Signals / User Interaction Enhanced Ecommerce Events Popup Tracking…
Did you know there are 7,040 solutions in the Marketing Technology Landscape today? Organizations of varied industries like healthcare, finance and retail are all moving towards a common direction – innovative and measurable marketing solutions. With hundreds of new…
A customer goes through different steps while initiating a purchase. Google Analytics primarily shows numbers pertaining to users who dropped out or made a sale, in five steps at the most. It does not showcase customer journeys in the most…
Google Analytics for Firebase is a powerful tool for mobile app development and data analysis. There are many reports that can help you measure the impact of your app on your business. In my previous blog, I listed down some…
User behavior is drastically different on mobile apps as compared to websites. This change needs to be reflected and tracked in your analytics tool too. Have you ever faced difficulty answering the following questions while analyzing the app data? Is…
Users are becoming more and more aware of how brands are communicating with them and what mechanism is used in utilizing their data for marketing and we now more than ever users want more control. With multiple channels and formats…
Accelerated Mobile Pages (AMP) is not a new concept. You must have heard about it, worked on implementing it for your website as well in the last year and a half. For all those who are still discovering AMP, let…
Introduction In a data-oriented world that we’re evolving into, targeted remarketing plays a very important role for every business. There are many ways to target users and let’s say that you are following all the seemingly effective methodologies but have…
User Experience is not just a hot buzzword that marketers are on and on about for no reason. The conversion rate of your website depends on it. Not that we need an introduction to UX or the importance of it…
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