AMP Article Tracking in GA4

The Accelerated Mobile Pages are now widely used by publishers and other e-commerce sectors. With the view on the sunset of Universal Analytics and eventual migration to Google Analytics 4, it is time to focus and learn now. In a…

GA4 attribution – what’s the buzz?

Businesses constantly look to optimize their advertising campaigns as they are heavily banking on digital marketing platforms for revenue impact. The data-driven attribution model is key to the game plan. What’s working, What’s impacting the bottom lines?  Which channels/touchpoints are…

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