To Know All About Events in GA4 Start Here

Google Analytics 4 is a new event data model-based version where everything is an event, even pageviews. It provides you with an in-depth view of user actions, errors, and other metrics from your website and apps. Events are user interactions…

GA4 attribution – what’s the buzz?

Businesses constantly look to optimize their advertising campaigns as they are heavily banking on digital marketing platforms for revenue impact. The data-driven attribution model is key to the game plan. What’s working, What’s impacting the bottom lines?  Which channels/touchpoints are…

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