Tatvic Blog: Where Our Experts Share their Ideas, Solutions and Industry Trends

An Ultimate Guide to Pmax Campaigns: Set-up, Strategies, Benefits & Optimizations

August 12, 2022

Pmax Campaign also known as the performance max campaign was launched by Google last year November 2021. The new goal-type campaign allows advertisers to access all types of inventory from one single campaign. The new campaign type is designed…

Rise of data privacy challenges and how Digital Marketers can respond

August 5, 2022

Jeet Sheth

Today’s consumers have a heightened awareness of their digital privacy and are demanding brands that treat them with trust and respect. As a result, many businesses have chosen to abandon data collection or limit the amount they collect. Denying access…

5 Optimization Tips to increase eCommerce sales with Google Shopping ads

July 29, 2022

Jitendra Verma

Google Shopping ads, also known as Product Listing Ads (PLA), are a form of ad that appears at the top of search results in a retailer-specific box. Google rolled out this ad format back in 2010 and it has been…

Interpreting Marketing Data Couldn’t Get Easier: Introducing GA4 Custom Insights

July 22, 2022

Prachi Talreja

The marketing industry is ever-evolving and there is a heap of data collected every minute of a day. We are surrounded by a ton of information from varied sources but have no idea how to put them into action.…

Facebook Ads for eCommerce: Top 10 Strategies to Market and Retarget Audiences

July 15, 2022

Divya Dalwani

Table of Contents Facebook Ads for eCommerce How to Choose the Right Facebook Ad campaign objective? Drop-offs in eCommerce Funnels: How are they reduced? Which Facebook Ad Strategies can help Scale eCommerce Business campaigns How to Remarket or Retarget…

Get a Filtered Reporting View of Your Data with GA4 360 Subproperties

July 1, 2022

Aashka Shah

It’s been a while since Google announced a new version of Analytics – describing it as the new default version of its famous data collection and web traffic analysis tool. In case you are new to GA4 – check…

Understand GA4 Audiences and How It Is Helpful for Targeting and Remarketing

June 24, 2022

Aashka Shah

The most talked-about features of Google Analytics 4 are GA4 Audiences, Reports, Data Exploration, and a few more. We have planned to explain these features one by one for the users to understand GA4 (as we covered Data Exploration…

Writing Persuasion Funnels for Conversion. Avoid Waste Marketing

May 31, 2022

Sanjeev Thakkar

The popular worldview is, Conversion Optimization equals UX/UI. Well, perhaps it’s not! In addition to UX/UI, the good news is that you can do a bit, quite more in fact. As we all know, to be more effective, you need…

Learn GA4: Details of Data Exploration feature, Benefits and Use Cases

May 25, 2022

Falak Singh Thakur

Hey There! You must be well-aware of Google Analytics 4 by now, (well, in case you are not – check it out, what it is and why it is so important!). Get to learn GA4 in detail as it is…

Learn Firebase A/B Testing In Mobile Apps – Benefits and Use Cases

May 20, 2022

Prakash Katariya

Welcome to the fourth and final part of the Firebase A/B testing series. We have come a long way from talking about Ways to Implement A/B tests to How to Configure and Firebase in Notifications and In-App Messaging. The only remaining…

GA4 360: How it’s a Big Step Forward for Enterprise Analytics

May 6, 2022

Chaitya Shah

The new Google Analytics 4, popularly known as GA4 360, is causing quite a stir. You might even believe that if you don’t migrate now, you’ll face difficulties in the coming future. Here’s what we recommend. The existing Universal Analytics version will expire in mid-2023. We encourage all brands to create GA4 360 property now…

Google Analytics 4: The fascinating new world of Analytics!

April 21, 2022

aarti

While there has already been a lot of buzz and panic, we thought to bring you key highlights. So, you can see the excitement part instead of panic. Here are a few helpful tips that will help you welcome this exciting change. We will talk about GA4 migration in a bit, but first, know the...

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