Users are becoming more and more aware of how brands are communicating with them and what mechanism is used in utilizing their data for marketing and we now more than ever users want more control. With multiple channels and formats…
Accelerated Mobile Pages (AMP) is not a new concept. You must have heard about it, worked on implementing it for your website as well in the last year and a half. For all those who are still discovering AMP, let…
Introduction In a data-oriented world that we’re evolving into, targeted remarketing plays a very important role for every business. There are many ways to target users and let’s say that you are following all the seemingly effective methodologies but have…
User Experience is not just a hot buzzword that marketers are on and on about for no reason. The conversion rate of your website depends on it. Not that we need an introduction to UX or the importance of it…
Firebase tool is like a dream come true for product managers owing to its smooth app development capabilities and the complimentary app analytics features for analysis & insights. In my previous blog on Firebase analytics for mobile app I had…
As a marketer, we all should have used the feature in Google Analytics to set Campaign Timeout period. By default, campaign timeout settings in Google Analytics is set to 6 months. What it means is, GA will stop giving…
Introduction Firebase is one of the popular products from the Google Analytics product family that has rapidly gained an affinity as a go-to tool for App development & analytics. Firebase SDK provides a bagful of features to make the end-to-end…
Tatvic’s UX Audit uses heuristic methods to evaluate your existing user experience and the friendliness of the UI and goes on to provide data-backed recommendations to help you boost performance. A UX Audit will also give you insights into how…
Note: This article was originally published on Martech Advisor You keep checking your Google Analytics reports on a daily basis to see if your customers are performing well on your website/mobile app. But, is your website/mobile app performing well for…
Introduction: This infographic compares various mobile app analytics tools with an aim to help you select the right analytics tool for your mobile application. Take a look at the feature comparison of the following, popular mobile app analytics tools: Firebase…
It is highly recommended to not compare Google Analytics and DFP numbers due to discrepancies that may occur. Check out this infographic to understand important points regarding those discrepancies. Source: Google Support
The entire idea behind offering a better UX is to make shopping experience far more intuitive that leads to maximizing E-Commerce conversion rate. But when we talk of UX, we miss out on something called a User Journey. The fundamentals…
