95%
75%
Amar Ujala Achieves 95% Data Accuracy and 75% Analytics Adoption Through Unified Analytics
About Client
Amar Ujala aimed to strengthen its digital analytics ecosystem by building a unified and reliable data foundation across its website and mobile applications. The objective was to improve data accuracy, enhance visibility into user journeys, and increase adoption of modern analytics tools to enable consistent, data-driven decision-making across teams.
Business Challenge
Amar Ujala faced challenges in establishing a unified and scalable analytics ecosystem across its website and mobile applications. The lack of a standardized measurement framework resulted in inconsistent data accuracy and limited visibility into user journeys. Additionally, low adoption of GA4, GTM, BigQuery, and Looker Studio limited the organization’s ability to generate reliable insights, streamline reporting, and support data-driven decisions.
Goal
To build a unified and reliable analytics ecosystem, improve data accuracy, strengthen visibility into user journeys, standardize measurement frameworks, and increase adoption of modern analytics tools for effective data-driven decision-making.
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