We gave a business challenge to Tatvic, our analytics partner, to optimize our Facebook performance campaigns using Lead Scoring and PredictN models. They created a custom solution that reduced CPL by 26% and 39% for PredictN and Lead Scoring campaigns, respectively. Tatvic’s expertise made a significant impact on our campaign efficiency.

Throughout the GA4 migration process, Tatvic ensured that data was migrated as fast as possible and performed multiple audits to ensure that data was migrated correctly. We were able to master the platform with confidence, knowing it had been set up accurately with their help, saving us days of time. We have complex reporting, but they are always available to answer our questions and meet our needs.

Our collaboration with the Tatvic team has helped us reduce the drop-offs from our website and improve the conversion rate of our website significantly (for key products).

Tatvic’s attribution model guidance reshaped our paid marketing strategy. Their recommendation to explore multiple attribution models for various channels and campaigns proved invaluable. The Data-Driven model, uniquely incorporating historical data for attribution, alongside the Last Non-Direct Click Attribution Model, delivered actionable insights on attribution data. These insights now influence our future investment decisions.