55%
Increase in Page Views
24%
Increase in Purchases
How Tatvic’s A/B Testing Service boosted Page Views and Purchases for Titan Eye+
About Client
Titan Eye+, the eyewear business of India’s leading brand in watches and eyewear, Titan, was launched in March 2007. The move was an initiative to redefine the industry and straddle the marketplace with exacting quality standards, unparalleled in India’s prescription eyewear industry.
Business Challenge
- Despite its status as one of the biggest eyewear brands in India, the online channel’s revenue share was unsatisfactory.
- Despite high traffic, the brand observed low conversion on the Titan Eye+ home page and product pages.
Goal
- Enhance the conversion rate from existing traffic
- Boost the revenue share from the website.
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