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26%

Increase in E-commerce Transactions

23%

Increase in ROAS

Creatures of Habit Achieved a +26% Increase in Transactions with a 23% Increase in ROAS and 32% Growth in Revenue Using Pmax Campaigns

About Client

Creatures of Habit is a leading e-commerce retail brand that promotes high-quality essentials made from the finest all-natural fabrics. They are into the segment of modern luxurious classics and emphasize sustainable clothing.

Business Challenge

The primary challenge was to enhance the online transaction volume and overall revenue while maintaining a focus on sustainable growth. The aim was to reach and engage the most pertinent audience segments effectively.

Goal

  • To achieve a sustainable ROAS (Return on Ad Spend) of 3.0 across various marketing channels.
  • To solidify Creatures of Habit’s reputation as India’s foremost sustainable and eco-friendly clothing brand.

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