📢 Tatvic is now India’s first certified Conversion Optimization Partner with Google

Tatvic: Pioneering Google’s 1st CRO Partnership in India

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Tatvic has long been a trailblazer in the field of Conversion Rate Optimization (CRO). With over five years of dedicated service, Tatvic has worked with a prestigious roster of clients including TVS Motors, HDFC Life, ICICI Prudential, Ferns and Petals, Royal Enfield, and many more. 

Today, we are thrilled to announce a landmark achievement: Tatvic has become the 1st agency in India to earn Google’s coveted CRO partnership.

A Legacy of Excellence in CRO

Tatvic’s journey in CRO has been marked by a commitment to excellence and innovation. Recognizing that a significant portion—80% to 90%—of users access websites via mobile devices, we realized that many businesses were optimizing the wrong device category. 

Tatvic took the initiative to lead in mobile optimization. This focus on enhancing mobile user experience and conversion rates has set us apart in the industry.

In the past five years, Tatvic has conducted over 1200 experiments and A/B tests, achieving an impressive 85% win rate. These experiments are not just numbers; they represent our relentless pursuit of optimizing websites to boost conversions and enhance user experiences.

Meeting Google’s Rigorous Criteria

Becoming a Google CRO partner is no small feat. It signifies that Tatvic meets Google’s stringent standards for website optimization, including conversion rate improvements and page speed optimization. Our structured approach, which emphasizes both conversion optimization and page speed, has been pivotal in achieving this milestone.

Mobile Case Study Highlights

HDFC Life: Revolutionizing Mobile CRO

One of the key case studies that contributed to our Google partnership was our work with HDFC Life. HDFC Life aimed to generate more leads from their website, with a focus on mobile traffic. Through a series of 40 targeted tests, we achieved a staggering 173% ROI specifically from mobile optimizations. This case study underscored our expertise in mobile CRO, showcasing our ability to drive significant business outcomes through meticulous testing and optimization strategies.

TVS Motors: Enhancing Page Speed 

Another critical case study involved TVS Motors and their high-selling product, the TVS Raider. The primary challenge was the Largest Contentful Paint (LCP), which ranged from 7 to 10 seconds depending on the data. Our efforts focused on improving page speed to enhance the user experience. By fostering a culture of understanding the importance of page speed, we helped TVS Motors monitor and prevent regressions effectively. We successfully reduced the LCP to 4 seconds, significantly improving the user experience. This case study demonstrated our capability to not only optimize for performance but also to instill best practices within our client’s teams.

A Testament to Tatvic’s Approach

Our success in securing this partnership with Google is a testament to Tatvic’s systematic and ROI-driven approach to CRO. We have consistently prioritized improving user experiences while driving tangible business results. This recognition by Google affirms our leadership in the CRO space and our commitment to pushing the boundaries of what’s possible in website optimization.

Looking Ahead

As we celebrate this milestone, we remain dedicated to our mission of helping businesses achieve their digital goals through cutting-edge CRO strategies. We look forward to continuing our partnership with Google and bringing unparalleled optimization services to our clients.

In conclusion, Tatvic’s achievement as the first Google CRO partner in India is not just a milestone for us, but a testament to our clients’ trust and our team’s unwavering dedication. We are excited about the future and the new heights we will reach in the realm of CRO.

For more information on how Tatvic can help optimize your website for better conversions and user experiences, visit our website or contact us directly.

Picture of Anuj Munshi

Anuj Munshi

Anuj, a seasoned strategist at Tatvic and CRO lead, has performed 800+ experiments, crafting user-centric digital experiences for top brands to drive conversions and revenue.

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