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5%

Increase in Conversion Rate

How Tatvic’s Data Analysis & Insights team increased Aegon Life’s website’s conversion rate

About Client

Founded in 2008, Aegon Life is a Joint venture between Aegon N.V, an international provider of life insurance, pensions and asset management, and Bennett Coleman and Company, India’s largest media conglomerate popularly known as the Times Group.

Business Challenge

  • Low Conversions Rate on Websites 
  • High funnel drop-offs

Goal

  1. Increase the conversions (purchases) for iTerm insurance on Aegon Life’s website
  2. Reduce the funnel drop-offs

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