About Client
Founded in 2008, Aegon Life is a Joint venture between Aegon N.V, an international provider of life insurance, pensions and asset management, and Bennett Coleman and Company, India’s largest media conglomerate popularly known as the Times Group.
Business Challenge
- Low Conversions Rate on Websites
- High funnel drop-offs
Goal
- Increase the conversions (purchases) for iTerm insurance on Aegon Life’s website
- Reduce the funnel drop-offs
Discover How Tatvic Helped Aegon Life Achieve Higher Conversions with Data Analysis and Insights
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- July 17, 2023
98%
Data Accuracy
- April 10, 2023
13%
Increase in Purchase Funnel
- April 4, 2023
37%
Reduction in Bounce Rate
- February 23, 2023
55%
Increase in Page Views
