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13%

Increase in Purchase Funnel

4%

Uplift in the overall purchases

Learn how Tatvic’s CRO techniques increased the mobile conversion rate for FNP

About Client

FNP (Ferns N Petals) is a leading Indian gifting company with a presence across 450+ cities and towns in India, and 60+ countries worldwide. What sets them apart is that they deliver perishable gifts (such as flowers and cakes) at any location at the desired time.

Business Challenge

  • The conversion rate on the mobile website was lower compared to the desktop version
  • Leveraging the ever-increasing mobile traffic for business growth 

Goal

  1. Expanding the purchase funnel to cover more users from the mobile website 
  2. Increasing overall checkouts and purchases from the mobile website 
  3. Improving the User Interface of the delivery page to ensure smooth shopping experience

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