Efficiency in Cost per response


Efficiency in the Total survey cost

About Client

Johnson & Johnson is an American multinational corporation founded in 1886 that develops medical devices, pharmaceuticals, and consumer packaged goods. ‘Bethechange’ is a social initiative of J&J to help eradicate Tuberculosis in India.

Business Challenge

  • Potential Lack of a High Target Audience 
  • Potentially inefficient media costs


  1. Serving ads to the right Target Audience  
  2. Onboard youth Changemakers 
  3. Achieve campaign ROI 

Learn how Tatvic helped Johnson and Johnson execute an efficient campaign by leveraging its Media Services to identify High Intent Audiences!

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