About Client
Johnson & Johnson is an American multinational corporation founded in 1886 that develops medical devices, pharmaceuticals, and consumer packaged goods. ‘Bethechange’ is a social initiative of J&J to help eradicate Tuberculosis in India.
Business Challenge
- Potential Lack of a High Target Audience
- Potentially inefficient media costs
Goal
- Serving ads to the right Target Audience
- Onboard youth Changemakers
- Achieve campaign ROI
Learn how Tatvic helped Johnson and Johnson execute an efficient campaign by leveraging its Media Services to identify High Intent Audiences!
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