25%
Increase in Subscriptions
How Tatvic helped TOI+ to increase their subscriptions from the prime story readers
About Client
The Times of India is an Indian English-language daily newspaper and digital news media owned and managed by The Times Group. It is the fourth-largest newspaper in India by circulation and largest selling English-language daily in the world. TOI+, a digital publication under the Times of India umbrella delivers well-researched and in-depth news and analysis
Business Challenge
- Difficulty in collation of data points
- Difficulty in identifying unique identifiers
- Duplication of users across the platform
Goal
- Visualizing data more effectively
- To create an advanced data set for overcoming Data-related challenges
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