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25%

Increase in Subscriptions

How Tatvic helped TOI+ to increase their subscriptions from the prime story readers

About Client

The Times of India is an Indian English-language daily newspaper and digital news media owned and managed by The Times Group. It is the fourth-largest newspaper in India by circulation and largest selling English-language daily in the world. TOI+, a digital publication under the Times of India umbrella delivers well-researched and in-depth news and analysis

Business Challenge

  • Difficulty in collation of data points
  • Difficulty in identifying unique identifiers
  • Duplication of users across the platform

Goal

  1. Visualizing data more effectively
  2. To create an advanced data set for overcoming Data-related challenges

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