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How ABP LIVE Leveraged GA4 to Significantly Boost Video Completion Rates
About Client
ABP LIVE is a leading Indian news network delivering 24/7 news coverage across multiple languages. With a massive mobile-first audience, the organization focuses on providing fast, engaging, and high-quality news experiences to millions of users across India.
Business Challenge
ABP LIVE faced significant user drop-offs after article completion, resulting in underutilization of its premium video content library. The organization needed to bridge the gap between text-based reading and video consumption using behavioral data rather than subjective design decisions. The objective was to improve watch time, session depth, and content recirculation by creating seamless pathways from articles to videos.
Goal
To increase video consumption, improve video completion rates, boost session duration and engagement, and transform passive readers into active video viewers through data-driven content discovery and user experience optimization.
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