43%

Improvement in performance score for LiveMint

Live Mint Accelerates Website Performance with 43% Page Speed Gain

About Client

The Hindustan Times Group is a premier legacy media conglomerate, dedicated to comprehensive national reporting, financial analysis, and regional Hindi journalism through its flagship publications.

Business Challenge

Live Mint struggled to improve page performance and user experience due to the absence of a defined, measurement-led optimisation framework. They had lower scores of critical Core Web Vitals (CWVs) like LCP, INP, and CLS.

Goal

Improve analytics maturity, optimize web performance, enhance user experience, and improve Core Web Vitals and page speed metrics across LiveMint.

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June 11, 2026

43%

Improvement in performance score for LiveMint