No one likes viewing ads. No one likes being interrupted all day with bland ads. Ads are easy to forget or overlook. With the sheer number of ads served daily, people show reluctance unless they see something that genuinely intrigues…
5 Best Ways to Create Effective CTA Buttons and Effective Value Proposition for e-Commerce What is a Value Proposition A value proposition demonstrates the benefits your prospects get when they buy from you. It depicts the value you provide to…
Focus on Reaching The Right Person, At The Right Time, With The Right Message Poorly targeted ads that reach the audience at the wrong time; compromise the overall effectiveness of any ad diluting the message that reaches the audience. An…
Pop-ups are now used on most websites. However, they are difficult to appreciate. Today, they are more annoying and out of sync with a user being interrupted and spammed. While they can also be a powerful way to change user…
We are well aware of a fact that Google Analytics 360 has real-time data available. But not everyone is aware that if you want to export this data, Google Analytics 360 does not allow its users to export all…
In my previous blog post, I explained about why it is important to carry out lead gen form analysis and methodology we used to collect the required data. Here I will give a detailed overview on how we carried out…
A Tagging plan is a running document that web analysts and implementation teams uses to keep track of data collected from respective web analytics tool. When starting some engagement for Google Analytics, many times, I have seen enthusiastic developers firing…
If you are in B2B business the best way to check the performance of your site is to check how many leads it generates. But it is not at all easy for any lead gen sites to convert visitors in…
Are you losing customers on a regular basis? Are you not receiving the worth of your CAC for your mobile App? A recent study has shown that 26% of your mobile app users are going to leave your app within…
I am very much intrigued by the Customer Loyalty programs I observe across eCommerce sites I encounter. Indeed they are very much common place and have become a tried and tested tool to drive loyalty. What makes a marketing campaign…
