Pop-ups are now used on most websites. However, they are difficult to appreciate. Today, they are more annoying and out of sync with a user being interrupted and spammed. While they can also be a powerful way to change user…
We are well aware of a fact that Google Analytics 360 has real-time data available. But not everyone is aware that if you want to export this data, Google Analytics 360 does not allow its users to export all…
In my previous blog post, I explained about why it is important to carry out lead gen form analysis and methodology we used to collect the required data. Here I will give a detailed overview on how we carried out…
A Tagging plan is a running document that web analysts and implementation teams uses to keep track of data collected from respective web analytics tool. When starting some engagement for Google Analytics, many times, I have seen enthusiastic developers firing…
If you are in B2B business the best way to check the performance of your site is to check how many leads it generates. But it is not at all easy for any lead gen sites to convert visitors in…
Are you losing customers on a regular basis? Are you not receiving the worth of your CAC for your mobile App? A recent study has shown that 26% of your mobile app users are going to leave your app within…
I am very much intrigued by the Customer Loyalty programs I observe across eCommerce sites I encounter. Indeed they are very much common place and have become a tried and tested tool to drive loyalty. What makes a marketing campaign…
Making an appropriate choice between mobile websites and mobile apps is dependent on a simple factor – your business objective. For a business, where the prime goal is to acquire mobile traffic, a mobile website would suffice. However, in scenarios…
A typical consumer today uses multiple devices to surf the web and interact in many ways with your eCommerce business. For most stores, maximizing conversion and increasing order size in this environment is not only an enormous challenge, but also…
Hi folks, Some of the guys from our team have watched the replay of this Google+ Hangout and we have found it quite interesting. Assuming that the majority of you guys that come here to check our blog posts out are…
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