Recently on a project, we were trying to implement the network path diagram and carry out an analysis with website’s page sequence data to know if there exists a specific traversing pattern among visitors. While there are lot of visual representation available (such as Paditrack) of sequence of pages visitor follows the real beauty is [...]
Have you ever heard that websites also have efficiency factor? Have you ever thought why your website should be efficient? Do you know which parameters you should use to measure efficiency of your website? If you have not come across by such questions, you don’t have to worry at all. We will discuss about one [...]
When a user visits your website and performs any activity involved with your website. i.e. viewing videos, purchasing products, requesting services that you may offer. Now in this competitive age it becomes necessary to keep up to the pace with the taste of your user base and constantly upgrading with your offerings. Using Google Analytics [...]
We’re building websites with the prospect to provide essential information to visitor inform of a content i.e. videos, facts, statics and many more etc with intention converting that visitor either to buy something from of the website or to subscribe the news letter. Some time what happens that we aren’t aware about content consumption capacity [...]
You all are aware of “Update to Brian Clifton’s Outbound Link Tracking Code” post I would like to update that script for Asynchronous Google Analytics Implementation, which is available here It will serve four purposes: External Link Tracking: To track all links on your webpage which are external links i.e. sub-domain or 3rd party domain [...]
During last several years if we have found one big problem that lot of users face is Google Analytics Cross domain tracking OR Google Analytics Multiple Domain Tracking & how to handle pushing cookies to different domains or sub-domains. The reason for this is large corporates would have many websites for same purpose and have [...]
Being a Web Analytics firm our routine activities involve primarily, data analysis and preparing reports based on analysis insights for our Clients’ web properties. Though it takes good amount of time to find readily actionable insights it makes worth spending energy on it. Incidentally I came across one such quick, simple and yet effective actionable [...]
We know by now many people (especially our audience) know How A/B tests work and how important it is to optimize landing pages. So while you are reading this, I assume you are already testing your pages with some tool. By the time we matured ourselves in optimizing Landing Pages and doing A/B tests in [...]
Since the launch of Google Analytics API we hear many applications and mashups being built around it using it in multitude of ways. One such usage of Google Analytics API is Dynamic Funnel Dashboard based on Tatvic excel Add-in. It uses Previous and Next page functions of API. Google Analytics Funnels — Why one would [...]
Are you testing your landing pages? It’s the best way to increase conversion rate and understand user behavior. This post takes on basics of A/B testing. After reading, you can Sign up for a Free A/B Test campaign. Is your Landing page really doing good? can it be better? You must have heard someone saying, [...]