83%
Reduction in total GTM container size
99%
GA4 reporting accuracy achieved
Streamlining the User Journey: How GTM Consolidation Helped ICICI Lombard Enhance Website Performance and Reduce Container Size
About Client
ICICI Lombard is one of India’s leading general insurance companies, offering a wide range of policies including Health, Car (4W), and Bike (2W) insurance. With millions of digital customers, the company relies heavily on providing a fast, smooth, and seamless website experience for users looking to buy or renew their policies.
Business Challenge
- Multiple GTM containers causing website performance issues.
- Slow page load times affecting user experience.
- Redundant and duplicate tracking implementations.
- Inaccurate tracking of customer journeys and conversions.
- Missing visibility into premium values, plan selections, and checkout drop-offs.
- Lack of a standardized analytics framework across insurance products.
Goal
- Reduce website loading time and improve user experience.
- Consolidate multiple GTM containers into a single optimized container.
- Eliminate redundant tracking scripts and reduce container size.
- Establish a standardized tracking framework across all insurance products.
- Improve data accuracy for customer journey and conversion analysis.
- Enable reliable GA4 reporting for business decision-making.
- Identify user drop-off points and optimize conversion funnels.
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83%
Reduction in total GTM container size
99%
Accurate, end-to-end GA4 tracking across web and Android app
1.8M+
Digital self-screenings completed
