Category Archives: ggplot2

Visualizing your websites’ ecommerce performance with R


In this blogpost, I want to dive deeper into the explanation of the relationship between Frequency and Recency of Visits with the Conversion Rate and Average Order Value. I have used the RGA package for data extraction and Dr. Hadley Wickham’s ggplot2 package to achieve the visualizations. Here’s the data aggregation script : #transactions dataframe… Read More