Firebase is seeing traction and conversation around it as Google recently started to sunset Google Analytics mobile-apps reporting based on the Google Analytics Services SDKs, for both Android and iOS. Firebase has a generic perception of being ‘just an…
In the previous blog post, we saw how to create a GTM container, configure a tag and publish it. In this post, we are going to tackle the specifics of creating an iOS app and integrating it with GTM. We…
In today’s era of mobile analytics, the implementation of the analytics with your mobile apps is extremely vital. From the analytics implementation survey carried out amongst a few enterprises, it is clear that they feel it’s very complicated to integrate…
