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200%

increase in the Click Through Rate

How Tatvic Heatmap Increased Mid-day Promotional Banner Click Through Rate by 200%

About Client

Mid-day is a subsidiary of Jagran Prakashan Ltd – one of India’s leading media and communications groups.  It is one of the most engaging newspapers with Local News as its key focus, and with other major sections like Entertainment, National/International News, Lifestyle and Sports. Mid-day.com has an established presence in the media market, with over 200,000 subscribers.

Business Challenge

  • Identifying the right spot for effective banner placement that attracts more attention

Goal

  • Boosting the performance of their important promotional events lined up on their website

Read the full case study to know how exactly Mid-day achieved a 200% rise in their Click Through Rate with Tatvic.

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