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58%

Subscription click surge

how data-driven UX enhancements led to a 58% surge in subscription clicks for a journalism pioneer

About Client

Our client is a pioneering force in investigative journalism based in India. What sets them apart is their unique subscription-based model, eschewing advertisements for a cleaner, audience-focused revenue stream. Their entire operation is fueled by public subscriptions, making them the first of their kind in India.

Business Challenge

While the client’s innovative business model and compelling content garnered significant attention, converting new users into loyal subscribers posed a challenge. The goal was to leverage data-driven insights to enhance the user experience (UX) and increase the conversion rate of new users into dedicated subscribers.

Goal

The primary objective was to revamp the UX by analyzing user behaviour and making data-driven design adjustments to boost the conversion rate of new users into subscribers.

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