How to Use Google Analytics to Drive SEO Benefit?
Event Date: 31/03/2015
Event Time: 9 AM PST/ 12 PM EST/ 6 PM CEST
Education Level: Beginner Level
Who is it for:
Web Analyst, Digital Marketing Managers, SEO Manager, SEO Executives
About This Webinar
Google Analytics is one of the most valuable sources of information we can have to identify SEO opportunities, make decisions and optimize the sites we work for. However, we don’t generally use it to drive SEO benefit.
In this webinar, Alexander Holl (CEO of 121WATT & Leader of German Advisory Board, SMX Munich), will show you how to use Google Analytics to drive SEO Benefit.
Key Takeaway Points
Webinar Timeline:
Universal Analytics & Organic Search Sources [4:50]
Detecting Spam Referrals & Bots [8:02]
404 Reports for Detecting Lost Link Opportunities [17:44]
Creating an Alert for 404 Error Pages [23:50]
Reporting & Analyzing Panda [25:00]
Summary [40:22]
Speaker
Alexander Holl
Founder & Managing director
121WATT
Ravi Pathak
Ravi is the co-founder of Tatvic and an expert at managing different web analytics tools. He actively works on conversion optimization projects to improve conversion rate and test newer hypothesis with e-commerce companies. He is also an expert at R, SPSS & predictive modeling for web analytics data. He has worked intensively on Omniture & Google Analytics to help clients generate value out of the web analytics data.
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