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Introduction to Google Analytics 4

Event Date: 04/12/2020

Event Time: 12:00 PM IST / 1:30 AM ET / 2:30 PM SGT

Education Level: Intermediate Level

Who is it for:  

CMOs, Marketing Heads, Growth Hacker, Marketing Managers, Digital Marketers, Product Marketers, Data Analysts

About This Webinar

Google Analytics 4 (GA4) is the new version of Google Analytics. It provides smarter insights into your website’s performance so that you can make better data-driven decisions across your marketing initiatives.
As we know, data-driven decisions are vital in helping businesses grow the right way & As Analytics enthusiasts, we love data. We look at year-over-year or quarter-by-quarter data to back changes, campaign strategies, and more. And this next-generation GA4 is capable of all!
This webinar includes all the major points that are required to decode GA4 and we have covered topics such as Key differences of GA4, New capabilities, Data collection, and Tracking & Reporting as well.

Key Takeaway Points

In this 1 hour webinar, you’ll majorly understand about :

  • Why Ga4 is the next generation of Google Analytics!
  • What are the New Capabilities of GA4!
  • Most important – Key Differences of GA4 & Universal Analytics!
  • Overview on new approach of GA4 Reporting & Analysis


Abhijeet Kaku

Abhijeet is a GAIQ certified Data Analytics consultant and works as a Customer Success Manager at Tatvic Analytics. He has worked in Product, Data Insights & Analysis teams in his career path. He is an Engineering Graduate and is keen on interpreting and analyzing data for driving business solutions and have also trained multiple clients on GA Basics, Advanced & now GA4. He is fond of traveling and reading.

Malvi Modi

Malvi is a GAIQ Certified professional and works as CSM at Tatvic Analytics. She is interested in generating various types of insights from the data collected. She loves exploring new places.

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