How to perform churn analysis for your mobile application
Event Date: 19/03/2014
Event Time: 04:00 PM IST
Education Level: Advanced Level
Who is it for:
Web Analysts, Mobile Application Strategist, Mobile Application developers,
About This Webinar
Is the behavior of your mobile application subscribers difficult to understand?
Does your mobile application has very high churn rate (uninstallation rate) or does the lack of active users on your application bothers you?
The primary goal of this webinar is to predict segment of Mobile application users,
- Who will uninstall the app
- Remain inactive (which will be also termed as a churner) for quite long time and are expected to churn.
Key Takeaway Points
In this webinar informative session you’ll learn how to:
How to extract data from Google Analytics using R
How to build churn model in Rchurn model in R
Identifying the customer/subscriber segment that is classified based on past data pattern, who are likely to churn (Study customer behavior Patterns)
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