Increase in Overall Incremental Sales


Increase In Session Duration

About Client

ICICI Prudential Life is a life insurance company in India. The company is engaged in the life insurance and asset management business. The company has an array of products to match the different requirements of customers and help them to achieve their long-term financial goals.

Business Challenge

  • Lack of lead prioritization 
  • Dissatisfactory effectiveness of Digital Marketing Funnel


  1. Generate more qualified leads at lower costs 
  2. Convert more qualified leads at a higher value.

Discover how ICICI Pru Life Leveraged Tatvic’s Services for a 22% increase in their sales

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