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22%

Increase in Overall Incremental Sales

122%

Increase In Session Duration

ICICI Pru Life increases sales by 22% with Tatvic’s Google Marketing Platform Services and ML models

About Client

ICICI Prudential Life is a life insurance company in India. The company is engaged in the life insurance and asset management business. The company has an array of products to match the different requirements of customers and help them to achieve their long-term financial goals.

Business Challenge

  • Lack of lead prioritization 
  • Dissatisfactory effectiveness of Digital Marketing Funnel

Goal

  1. Generate more qualified leads at lower costs 
  2. Convert more qualified leads at a higher value.

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