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22%

Increase in Monetized Page Views

134%

Increase in Ad Revenues

How Tatvic increased Monetized pageviews by 22% and Revenue by 134% For Punjab Kesari

About Client

Owned by the Punjab Kesari group (The Hind Samachar Ltd.), Punjab Kesari is a leading Hindi-language newspaper published in Punjab, Haryana, Rajasthan, Himachal Pradesh, and Delhi in India.

Business Challenge

  • Track the author’s performance to optimize Ads placement
  • Dissatisfactory returns on advertiser investments

Goal

  • Maximize interaction with users 
  • Increase the return on investment for advertisements.

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