HeatMap Analysis for Website: Know How the Actual User Behaviour is Different Than What You Assume
Know what your users do on your website, where they click and which section is more popular than its counterpart with the help of Tatvic’s HeatMap analysis for website. Achieve revenue optimisation by identifying appropriate banner placements on your website without looking at multiple analytics reports.
HeatMap is a visual, page-level representations of every single action which a user performs on a given page of your website. The visualisation is such that it really helps to take quick decisions on the website improvements and optimising the web content.
Tatvic's Heatmap Integration helped us discover the number of clicks on category pages for Mid-day website revamp project. The sections with more number of clicks will now be available to the user in first scroll, resulting in a better user experience. Moreover, the Heatmap tool also helped us get numbers on how many clicks from the homepage banner were re-directed to our featured BMC election page. We thank Tatvic for providing us with such great insights into use page level user behaviour.
Tatvic provided Heatmap integration to Mid-Day, one of India’s leading media and communications group. Their challenge was to understand how effective and influential any designated promotional space for their promotional banners is. Along with that, they were also in the process of revamping their website structure. With the insights received from the Heatmap tool, Mid-Day was able to address these pain points. What’s more, they realised that there was a section popular amongst the users that weren’t being utilised to their fullest potential. They used that space to showcase their most important promotional banners. These changes on the clients home page then translated into attracting more users and ultimately yielded a better ROI.