DATA COLLECTION

1ANALYTICS
CAMPAIGN SYNC
HEATMAP INTEGRATION
DATALAYER AUTOMATION TOOL
HEAT MAP

HeatMap Analysis for Website: Know How the Actual User Behaviour is Different Than What You Assume

Know what your users do on your website, where they click and which section is more popular than its counterpart with the help of Tatvic’s HeatMap analysis for website. Achieve revenue optimisation by identifying appropriate banner placements on your website without looking at multiple analytics reports.

HeatMap is a visual, page-level representations of every single action which a user performs on a given page of your website. The visualisation is such that it really helps to take quick decisions on the website improvements and optimising the web content.

Client Testimonial

Tatvic's Heatmap Integration helped us discover the number of clicks on category pages for Mid-day website revamp project. The sections with more number of clicks will now be available to the user in first scroll, resulting in a better user experience. Moreover, the Heatmap tool also helped us get numbers on how many clicks from the homepage banner were re-directed to our featured BMC election page. We thank Tatvic for providing us with such great insights into use page level user behaviour.
Rathika AwatramaniProduct Head
mid-day
Value Propositions
Service Offerings
Value Propositions

Minimize Your Implementation Efforts

Very easy to implement the tool and generate output. The entire implementation is taken care of by Tatvic’s team and no efforts are required from the client’s tech team for implementation or for generating outputs.

Know Actual User Behavior

With the outputs from HeatMap Analysis, know where your users actually click on your site and what sections on the page are more popular among the users. Based on these outcomes, you can then input the important information to monetize your content or bring to attention your featured products.

Effective Decision Making

The graphical representation is such that it becomes easier to generate insights of user behavior and take quick actions based on the heatmap’s output. It goes a long way in optimizing your website for a desired user behavior outcome.
Heatmap
Service Offerings
Heatmap

Types of Heatmap – Heat Map, Click Map and Scroll Map

Three different variants of visual page level presentation, namely, a Heat Map, a Scroll Map, and a Click Map. These three maps answers following questions – What draws visitors’ attention? How far down on a page are visitors willing to scroll? How do visitors interact with a page’s elements?

Page Level Graphical Representation

Page-level representation of every single action which a user performs on a given page of your website.

CTR of each elements on the page

Shows the Click Through Rate of each action buttons and events on the given page of the website

Depth of the page User scrolls

With a Scroll Map you can see exactly how far users are willing to scroll to find what they’re looking for.

Popular sections of the page

Heat Map is a visual overlay aggregating click coordinates of all users to a specific page. It maps the user’s attention by marking the page with colored spots ranging from dark (cold: little attention) to bright (warm: much attention)
Value Propositions
Service Offerings
Value Propositions
Heatmap

Minimize Your Implementation Efforts

Very easy to implement the tool and generate output. The entire implementation is taken care of by Tatvic’s team and no efforts are required from the client’s tech team for implementation or for generating outputs.

Know Actual User Behavior

With the outputs from HeatMap Analysis, know where your users actually click on your site and what sections on the page are more popular among the users. Based on these outcomes, you can then input the important information to monetize your content or bring to attention your featured products.

Effective Decision Making

The graphical representation is such that it becomes easier to generate insights of user behavior and take quick actions based on the heatmap’s output. It goes a long way in optimizing your website for a desired user behavior outcome.
Service Offerings
Heatmap

Types of Heatmap – Heat Map, Click Map and Scroll Map

Three different variants of visual page level presentation, namely, a Heat Map, a Scroll Map, and a Click Map. These three maps answers following questions – What draws visitors’ attention? How far down on a page are visitors willing to scroll? How do visitors interact with a page’s elements?

Page Level Graphical Representation

Page-level representation of every single action which a user performs on a given page of your website.

CTR of each elements on the page

Shows the Click Through Rate of each action buttons and events on the given page of the website

Depth of the page User scrolls

With a Scroll Map you can see exactly how far users are willing to scroll to find what they’re looking for.

Popular sections of the page

Heat Map is a visual overlay aggregating click coordinates of all users to a specific page. It maps the user’s attention by marking the page with colored spots ranging from dark (cold: little attention) to bright (warm: much attention)
How Tatvic Heatmap Increased Mid-Day Promotional Banner Click Through Rate by 200%

Tatvic provided Heatmap integration to Mid-Day, one of India’s leading media and communications group. Their challenge was to understand how effective and influential any designated promotional space for their promotional banners is. Along with that, they were also in the process of revamping their website structure. With the insights received from the Heatmap tool, Mid-Day was able to address these pain points. What’s more, they realised that there was a section popular amongst the users that weren’t being utilised to their fullest potential. They used that space to showcase their most important promotional banners. These changes on the clients home page then translated into attracting more users and ultimately yielded a better ROI.

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