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26%

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How Tatvic Helped an eCommerce Giant Reduce Their Marketing Spend

About Client

The client is India’s B2C frontrunner in the fashion and apparel domain. They have a huge customer base and like every eCommerce giant, they also run multiple marketing campaigns at any given point in time.

Business Challenge

  • Given the diverse advertising spend, it is a challenge to achieve a higher ROI 
  • Dissatisfactory performance of ads.

Goal

  • Improve ROI on ad Spend 
  • To develop a statistical or scientific model to target customers based on their behavior for different offers.

Read the full case study to understand how Tatvic’s Customer Lifetime Value Analysis solution helped an Indian eCommerce Giant.

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