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GOOGLE CLOUD PLATFORM

Marketing Analytics with Google Cloud Platform

The marketer’s role is evolving from traditional campaign execution to relevant, real-time engagement. Where data capture and retroactive performance analysis drove the old paradigm, today’s marketer uses data-backed customer insights, performance-led strategy, and proactive, thoughtful targeting.

Marketing Analytics is the powerful mechanism to utilize your customer’s data points and generate insight as it to

Tatvic Analytics harnesses the powerful Google Cloud Platform so to provide tools and services across the spectrum of data-driven strategy for marketing right from Data Collection, Data Transformation, Data Analysis, Data Visualization and Data Activation phases of Marketing Analytics.

Few of our Clients

PredictN by Tatvic gave us an audience with a higher probability to submit a lead in the next 7 days. We directly exported this custom Google Analytics audience to our Google Ads account and remarketed to them and as a result we were able to achieve a 30% higher conversion rate.
The support extended by Tatvic’s Data Science team was commendable and their expertise in Predictive Analytics is something that proved to be very resourceful for a business like ours.
Shashank SinhaAVP – Head Marketing
Value Propositions
Service Offerings
Value Propositions

Understanding the customer journey

● Trendspotting
Helps you identify underlying trends in your user base. Trendspotting ensures that brands stay relevant among its customers.
● Self service Analytics
Helps analysts to generate business value insights without worrying about underlying infrastructure
● Customer Segmentation
Customer segmentation allows brands to segment users based on their preferences and target with relevant message for maximum impact.

Predict Marketing Outcomes

● LTV
Lifetime value analysis helps brands/organization to identify high value and low value customers so as to efficiently reallocate business efforts & budget to ensure maximum ROI.

● Purchase Prediction
Purchase prediction helps brands/organization to identify customers who have a higher probability to purchase and re-target them effectively

Personalize Customer Experience

● Sentiments monitoring
Monitor sentiments of your customer with sentiments monitoring to identify psycology and emotion of your customers.
● Data Driven Segmentation – << Keep it blank as of now or add something you can >>
● Personalization Engine
Personalization Engine helps brands and organization provide customized experience truly personal to their needs and wants
Service Offerings

Service Offerings

● Building Data Mart:
Breakdown data silos and create one view of customer journey by collecting all the data into Google BigQuery – An analytics data warehouse which provide insights from data within seconds.
● AI/ ML innovation:
Power of marketing technology stack with Google AI platform by using Vision, speech to text and sentiment analysis. Tatvic provides expertise across the services of Google AI platform.
● Customized ETL process:
Tatvic provide services to build customized ETL process to bring data from any device, servers or platform in any form wheather it is batch or streaming and create a single view of customer journey.

Data Visualization

● Tatvic Analytics offers Data Visualization services that aid companies in their decision-making processes based on their business data. We discover disparate data relationships within our clients’ data and make important faster and more easily.
● Google Data Studio provides a dynamic reporting tool that helps users view website’s data anytime and anywhere.
Value Propositions
Service Offerings
Value Propositions

Understanding the customer journey

● Trendspotting
Helps you identify underlying trends in your user base. Trendspotting ensures that brands stay relevant among its customers.
● Self service Analytics
Helps analysts to generate business value insights without worrying about underlying infrastructure
● Customer Segmentation
Customer segmentation allows brands to segment users based on their preferences and target with relevant message for maximum impact.

Predict Marketing Outcomes

● LTV
Lifetime value analysis helps brands/organization to identify high value and low value customers so as to efficiently reallocate business efforts & budget to ensure maximum ROI.

● Purchase Prediction
Purchase prediction helps brands/organization to identify customers who have a higher probability to purchase and re-target them effectively

Personalize Customer Experience

● Sentiments monitoring
Monitor sentiments of your customer with sentiments monitoring to identify psycology and emotion of your customers.
● Data Driven Segmentation – << Keep it blank as of now or add something you can >>
● Personalization Engine
Personalization Engine helps brands and organization provide customized experience truly personal to their needs and wants
Service Offerings

Service Offerings

● Building Data Mart:
Breakdown data silos and create one view of customer journey by collecting all the data into Google BigQuery – An analytics data warehouse which provide insights from data within seconds.
● AI/ ML innovation:
Power of marketing technology stack with Google AI platform by using Vision, speech to text and sentiment analysis. Tatvic provides expertise across the services of Google AI platform.
● Customized ETL process:
Tatvic provide services to build customized ETL process to bring data from any device, servers or platform in any form wheather it is batch or streaming and create a single view of customer journey.

Data Visualization

● Tatvic Analytics offers Data Visualization services that aid companies in their decision-making processes based on their business data. We discover disparate data relationships within our clients’ data and make important faster and more easily.
● Google Data Studio provides a dynamic reporting tool that helps users view website’s data anytime and anywhere.
Get in touch with our Google Cloud team today & grow your business with sophisticated marketing analytics!
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Case Study of Impact Generated for Eureka Forbes with PredictN – A GCP Solution for Predictive Analytics

Read this case study to understand how Tatvic Analytics delivered a 30% Higher Conversion Rate for Remarketing Campaigns with PredictN

Read Full Casestudy

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