90%
Reduction in Decision-making Time
How Tatvic Reduced VFS’s decision-making time by 90% with automation
About Client
VFS Global, also known as ‘Visa Facilitation Services Global’, is an outsourcing and technology services company for governments and diplomatic missions worldwide. With 3364 application centers and operations in 144 countries across 5 continents, VFS Global serves the interests of 65 client governments.
Business Challenge
- Manual scavenging of data by Digital teams at VFS Global to get customer insights.
- Blindspots at the drop-offs of each stage of the purchase funnel
- No clarity on the effectiveness of creative messages.
- No real-time information available to improve the funnel conversion rates and decision-making.
Goal
- Improving the traffic-to-lead ratio
- Reducing manual efforts
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