White papers

 
 
 
 

Product Purchase Pattern Analysis


One of the important concerns faced todays any E-commerce marketers is, How to increase average order value of their shopping cart? This paper aims at studying this Online Consumer behavior by identifying their product purchase pattern with help of using website statistics data.

 
 
 

Product Conversion Rate Analysis


Do you know conversion rate for each product on your site i.e. how many people view and how many buy? You can get this data in Google Analytics with new Universal Analytics easily. In this white paper, specially designed for e-commerce stores for advance analytics, you can learn how you can get this data and what different analysis you can carry out to improve the product revenue for your e-commerce store.

 
 
 

Need of Mobile Supported Analysis


Should I really create a mobile friendly site? Is it advisable to invest in creating one? This white paper show you an analysis, Which you can run yourself and check whether you want to go ahead.

 
 
 

Google Tag Manager Guide


Google Tag Manager is a robust tag management solution that can be used for tagging multiple scripts (Google Analytics, Adwords and other third party scripts). All these scripts can be managed from a single interface. This whitepaper is aimed at providing a high level overview of the solution as well as dissecting the common intricacies developers face during implementation. The Developer Section also includes some Tag Manager ideas that would be handy to developers.

 
 
 

11 F.A.Q on Universal Analytics in Google Product Forum (with Solution)


Universal Analytics is the new operating standard of Google Analytics offering more control and flexibility in collecting and interpreting data. The white paper offers solution to 11 frequently asked questions on Universal Analytics in Google Product Forum. The purpose of this white paper is to help you upgrade to Universal Analytics with ease.

 
 
 
 
 
Webinar

How to maximize Revenues on your Customer Loyalty Program using Predictive Analytics

Who should attend

Web Analysts, Director of Analytics from Online Retail Stores

 
 
From the Blog

Forecasting the number of visitors on your website using R. Part I

This blog post is the first in the series of three blogs. The current blog will introduce the reader to the importance of forecasting... Read more

Forecasting the number of visitors on your website using R. Part II

This blog is the second post of a series of three blogs. In the Previous Blog I had introduce the reader to the impo... Read more


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