One of the important concerns faced todays any E-commerce marketers is, How to increase average order value of their shopping cart? This paper aims at studying this Online Consumer behavior by identifying their product purchase pattern with help of using website statistics data.

Do you know the conversion rate for each product on your site? Do you know that you can extract this data from Google Analytics? You can easily derive it by doing a small tweak to your Analytics account. Know how.

If there are more words in keys phrases, is there a high likehood of high conversion of high value/visit? If that is the case to what extent and how the conversion rate change of such keyword? How can it help in PPC campaign? What is the learning from such analysis? What is the average that performs the best?

Should I really create a mobile friendly site?
Is it advisable to invert in creating one? This white paper show you an analysis, Which you can run yourself and check whether you want to go ahead.