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Implement Advanced Google Analytics Tracking for Your Progressive Web Apps (PWA)

Event Date: 20/07/2017

Event Time: 08:30 PM IST

Education Level: Intermediate Level

Who is it for:  

Web Analyst, Digital Marketing Managers, Conversion Optimization Consultant/ Specialist

About This Webinar

When Twitter developed Twitter Lite to deliver a more robust experience, with explicit goals for instant loading, user engagement and lower data consumption, they saw a 65% increase in pages per session, 75% increase in Tweets sent, and 20% decrease in bounce rate.

Doesn’t this make you think if Progressive Web Apps are the next big thing for mobile websites? We all know, agree and acknowledge that user journey becoming a critical metric for measuring a business success and that there are many new technologies that enable you to work towards improving user experience.

Companies worldwide have already started observing benefits of PWA websites in terms of user engagement, conversion rates, etc. If you are one of them or thinking to get started, it becomes imperative to measure and analyze its impacts on user behavior.

If You Can’t Measure It, You Can’t Improve It – Peter Drucker

When we start talking about measuring and analyzing data, the first thing that comes to mind is what about Google Analytics implementation for my PWA? Can I collect and analyze the data of my users on PWA websites? If so, what kind of insights can I derive from it?

Key Takeaway Points

In this 45 minutes interactive session, Aniruddha will answer all your questions and also cover the following:

  • Understand your customer’s needs using PWA before opting for full-fledged native app.
  • Know how your users interact with your PWA while they are offline.
  • Determine how engaging your retargeting strategy is with regards to PWA.


Aniruddha Desai

Aniruddha works as Technical Analyst at Tatvic. He works extensively with Google Analytics and Google Tag Manager to solve complex business problems. He is in love with JavaScripts and has developed a great deal of expertise too. He also possesses vast knowledge about Hollywood Movies and PC Games which he often resorts to, to blow off some steam.

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