GOOGLE MARKETING PLATFORM

GOOGLE ANALYTICS 360

GOOGLE OPTIMIZE 360

GOOGLE DATA STUDIO

GOOGLE TAG MANAGER 360

GOOGLE ATTRIBUTION 360

Display & Video 360

Become a MarTech Trailblazer that Your Competitors Envy!

Leverage the powerful combination of Google Marketing Platform’s Display & Video 360 and Tatvic Analytics’ Certified Experts

Tatvic Analytics is Google Marketing Platform’s Authorised Sales Partner for Display & Video 360. Our service offerings are in an entire continuum of Data-Driven Strategy right from Data Collection to Data Activation.

We support big-league brands in the digital landscape to manage their marketing spends efficiently with a Data-Driven approach to ensure your marketing efforts are impacted positively in leaps & bounds.

Few of our Clients

I believe a digital marketing campaign is successful only when you can effectively measure and optimize every dollar spent. Our association with Tatvic has helped us achieve more than our target performance KPI with positive results on every investment made.

Abhishek JoshiHead – Marketing and Business Partnerships

Powered by Machine Learning

● Use of in-house Predictive Modelling
● Target qualified audience list for display remarketing that carry the highest probability of converting
● Achieve a lower Cost per Conversion and a higher Return on Investments

Analytical Approach for Better Performance

● Campaign optimization based on Ads Report from Display & Video 360 and User Behavior Reports from your Analytics Platform.
● Improve the campaign performances continually for better ROI

Tech-Enabled Marketing

● Automate bulk uploads and edits
● Schedule reports using APIs
● Integrate Analytics platforms like Appsflyer, GA, TUNE, Firebase, Kochava, etc to enable conversions in Display & Video 360

Transparency in Media Buying

● All the direct buying deals and budgeting of the campaigns are executed through Display & Video 360 ecosystem maintaining transparency with the advertiser

One View of Customer

● Unify your users’ ad interaction sequences
● Export it to BigQuery for deeper analysis

Data-Driven Attribution

● Custom attribution model for assigning conversion credit to marketing touchpoints
● Make data-backed decisions for efficient marketing investments

Extensive Campaign Audits

● Get your Ads account and campaign configurations assessed in depth at regular intervals
● Ensure Maximised Reach & Conversion, optimized Cost Per Acquisition (CPA) & ROAS, and much more

Media Planning & Buying by Certified Experts

● Consultation on the best marketing mix and planning for marketing media on digital channel
● Followed through with negotiating and setting up direct deals for publisher’s premium inventories

End to End Campaign Management

● Trafficking
● Campaign configurations
● Creative consultation
● Floodlight implementation
● Multi-channel reporting
● Ongoing campaign optimization

Accurate Reporting for Actionable Insights

● Analyzing and measuring the campaign performance, automating the reports
● Delivering of actionable insights to further improve Bidding Strategies, Media Buying, Creative Strategies & Inventory Management

Smart Data Management

● Use of Google Cloud Services and Data Transfer Files to match the ads data with the website data
● Maintain raw data repository for deeper analysis

Ad Creative Design

● In-house expertise in designing data-driven creatives – rich media, HTML5, and native display formats

Dedicated Resource Model

● Each client gets a dedicated team of Campaign Specialists, Creative Specialists, Technical Analysts, and Data Scientist for extended support on projects

Training & Support

● On-premise training program for media teams and ongoing campaign support from DV 360 experts

Powered by Machine Learning

● Use of in-house Predictive Modelling
● Target qualified audience list for display remarketing that carry the highest probability of converting
● Achieve a lower Cost per Conversion and a higher Return on Investments

Analytical Approach for Better Performance

● Campaign optimization based on Ads Report from Display & Video 360 and User Behavior Reports from your Analytics Platform.
● Improve the campaign performances continually for better ROI

Tech-Enabled Marketing

● Automate bulk uploads and edits
● Schedule reports using APIs
● Integrate Analytics platforms like Appsflyer, GA, TUNE, Firebase, Kochava, etc to enable conversions in Display & Video 360

Transparency in Media Buying

● All the direct buying deals and budgeting of the campaigns are executed through Display & Video 360 ecosystem maintaining transparency with the advertiser

One View of Customer

● Unify your users’ ad interaction sequences
● Export it to BigQuery for deeper analysis

Data-Driven Attribution

● Custom attribution model for assigning conversion credit to marketing touchpoints
● Make data-backed decisions for efficient marketing investments

Extensive Campaign Audits

● Get your Ads account and campaign configurations assessed in depth at regular intervals
● Ensure Maximised Reach & Conversion, optimized Cost Per Acquisition (CPA) & ROAS, and much more

Media Planning & Buying by Certified Experts

● Consultation on the best marketing mix and planning for marketing media on digital channel
● Followed through with negotiating and setting up direct deals for publisher’s premium inventories

End to End Campaign Management

● Trafficking
● Campaign configurations
● Creative consultation
● Floodlight implementation
● Multi-channel reporting
● Ongoing campaign optimization

Accurate Reporting for Actionable Insights

● Analyzing and measuring the campaign performance, automating the reports
● Delivering of actionable insights to further improve Bidding Strategies, Media Buying, Creative Strategies & Inventory Management

Smart Data Management

● Use of Google Cloud Services and Data Transfer Files to match the ads data with the website data
● Maintain raw data repository for deeper analysis

Ad Creative Design

● In-house expertise in designing data-driven creatives – rich media, HTML5, and native display formats

Dedicated Resource Model

● Each client gets a dedicated team of Campaign Specialists, Creative Specialists, Technical Analysts, and Data Scientist for extended support on projects

Training & Support

● On-premise training program for media teams and ongoing campaign support from DV 360 experts

Get in touch with our Display & Video 360 team today & grow your business with impactful campaigns!

Contact Us

Case Study of Impact Generated for MX Player with DV360

Read this case study to understand how Tatvic Analytics delivered a 57% lower Cost per Acquisition for MX Player with DV360 as compared to Facebook Ads

Read Full Casestudy

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