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169%

Surge in lead form submissions

Read how Tatvics’ CRO services increased HDFC Life’s website lead conversion rates by 169%

About Client

HDFC Life Insurance Company Limited (HDFC Life) is a prominent life insurance solutions provider in India, established in 2000. They offer a wide range of individual and group insurance solutions, including Protection, Pension, Savings, Investment, Annuity, and Health. With over 60 products and distribution partnerships with banks, NBFCs, MFIs, SFBs, brokers, and more, HDFC Life has a strong nationwide presence.

Business Challenge

HDFC Life faced the challenge of low website visitor-to-lead conversion rates. They aimed to increase the number of users landing on the website who would then submit leads, ultimately leading to policy purchases through call centres or directly on the website.

Goal

The primary goal was to improve the Visit-to-Lead ratio by implementing Conversion Rate Optimization (CRO) techniques and enhancing the user experience on the website.

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