About This Webinar
While the television landscape has evolved significantly in the last few years, the pandemic has drastically changed the consumers’ content consumption habits. These changes have significantly forced brands to redefine their approach to marketing and overhauling their advertising strategies. In the midst of all these changes sits, the Connected TV Ads!
Join business leaders from Samsung Ads and Tatvic Analytics for a two-part webinar series where they discuss; What’s & Why’s of Connected TV Ads. They would also deep dive into Samsung Ads and the wide array of advertising opportunities it offers to brands.
As a webinar attendee, you’ll have the opportunity to experience ‘TVMetry – a TV Ads Analytics Solution’ to measure the impact of CTV Ads on your ROI.
Key Takeaway Points
- Experience ‘TVMetry – a TV Ads Analytics Solution’ to measure the impact of CTV Ads on your ROI.
- Assess & Optimize Your Media Planning – A Samsung Ads & Tatvic Exclusive!
Vikram Chande – Vikram Chande – General Manager & Sales Lead – Samsung Ads
Vikram Chande is currently General Manager at Samsung Ads to build the connected tv practice in the Indian market. Prior to Samsung, Vikram built & lead Advertising business Search & Programmatic for Adobe India, Programmatic Practice at GroupM & Dentsu, and Performance Marketing with Logicserve Digital.
An accidental marketer, he thrives in the spirit of the highly dynamic space of digital marketing harbouring a gripping confluence of media, analytics, data, and technology. Now in the 15th year of his career, Vikram has been part of many firsts in market building digital & ad tech business practices starting as a quality analyst, search consultant, performance & product lead & Business Head.
Kaushal Bhatt – Vice President – Marketing & Partnerships – Tatvic Analytics
Kaushal leads Marketing and Partnerships at Tatvic Analytics and oversees Demand-Gen Initiatives, Channel Partnerships, Product Marketing, and Corporate Communication.
Kaushal has extensive and proven leadership-level experience in North America, Asia Pacific and ANZ markets having bootstrapped, and scaled up IT & ITES, Financial Services, e-commerce, and Consulting businesses.