Achieve 1.5x Higher ROI with Predictive Remarketing
Event Date: 06/07/2017
Event Time: 08:30 PM IST
Education Level: Beginner Level, Advanced Level
Who is it for:
Product Managers, App Marketers, Business Analysts
About This Webinar
Loyal customers, returning users, past buyers! Yes, these customer segments significantly impact your business metrics. You want to remarket to them at any cost and get a higher share of their wallets. But there’s a catch, you have to spend more than a dime with your affiliates or digital marketing agencies and there’s no guarantee that you end with a positive RoI.
So if you could just slash your remarketing spends by 50% and retarget only to those users who are predicted to transact next week and get a higher campaign RoI?
Learn how to approach this remarketing opportunity using Machine Learning Prediction Models.
Key Takeaway Points
In this 45 minutes interactive session with Bismayy Mohapatra, you’ll learn how to:
Predict the qualified visitors who carry the highest probability of converting on your site within the next ‘n’ days
Remarket to the segment at a lower cost per transaction
Speaker
Bismayy
Bismayy is a Product Manager at Tatvic. He has developed Badger, an intelligent insights generation engine powered by Machine Learning. He is working with the team to develop PredictN, an automated prediction SaaS platform for businesses to boost their marketing RoI. He applies R, Python, and Cloud Prediction models to help clients make sense of their digital analytics data. He loves playing and following football.
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