CASE STUDY

How Tajawal Boosted their Conversion Rate by 30% through A/B Testing with Google Optimize 360

client background

Client Background

Client Name: Tajawal
Client Domain:  Online Travel Booking
Headquarters: Dubai, UAE

Enter your details to download full Casestudy

    We hate SPAM and promise to keep your email address safe

    Thank you !

    The case study is on the way. Check your inbox in a while.

    You can view more useful resources available here.

    problem

    Challenge

    Tajawal’s Head of Product wanted to set up a data-driven culture for their Product and Analytics teams to design and test product ideas, with the aim to improve user experience, website conversion rate and in turn online sales. They were looking to work with a Google Optimize 360 partner for product training and A/B test ideas collaboration.

    approach to solution _ hypothesis

    Approach to Solution

    Based on the user journey analysis & feature attribution report, Tatvic Analytics’ CRO team listed down multiple hypotheses for both Flights and Hotels products at different pages: Homepage, Listing Page, Detail Page, Billing Page. These hypotheses were built on the framework of the 6 principles of persuasion written by Dr. Robert Cialdini.

    To know more about which principle of persuasion was implemented, how the creatives looked like and to understand the detailed approach to the solution, download the full case study

    Results

    Results

    • 30% Increase in website conversion rate
    • 6% Increase Revenue per Session

    Get Regular

    On Discussions, Ideas and Opinions on Web Analytics, Big Data,
    Predictive Analysis & Statistics



      ×

      Register for the Webinar

      Enter your details to save your spot for this webinar.




        We hate SPAM and promise to keep your email address safe

        ×

        Thank you !

        Thank you !

        The case study is on the way. Check your inbox in a while.

        You can view more useful resources available here.

        The following two tabs change content below.

        Riddhi Khakhi

        Latest posts by Riddhi Khakhi (see all)

        Menu