Takes 5 mins
CASE STUDY
How Tajawal Boosted their Conversion Rate by 30% through A/B Testing with Google Optimize 360
Client Background
Client Name: Tajawal
Client Domain: Online Travel Booking
Headquarters: Dubai, UAE
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Challenge
Tajawal’s Head of Product wanted to set up a data-driven culture for their Product and Analytics teams to design and test product ideas, with the aim to improve user experience, website conversion rate and in turn online sales. They were looking to work with a Google Optimize 360 partner for product training and A/B test ideas collaboration.
Approach to Solution
Based on the user journey analysis & feature attribution report, Tatvic Analytics’ CRO team listed down multiple hypotheses for both Flights and Hotels products at different pages: Homepage, Listing Page, Detail Page, Billing Page. These hypotheses were built on the framework of the 6 principles of persuasion written by Dr. Robert Cialdini.
To know more about which principle of persuasion was implemented, how the creatives looked like and to understand the detailed approach to the solution, download the full case study
Results
- 30% Increase in website conversion rate
- 6% Increase Revenue per Session
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