Takes 5 mins
CASE STUDY
Royal Sundaram Achieved More than 10x growth in Organic & Direct Traffic, in a day, with Trueview Campaign for Brand Awareness with DV360
Client Background
Client Name: Royal Sundaram
Client Domain: Insurance
Headquarters: Chennai, Tamil Nadu
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Challenge
Royal Sundaram had been running search, display and video ad campaigns time and again. They needed a branding campaign, for a day, with impactful outcomes and measurable results for gaining brand affinity among the users
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Approach to Solution
Tatvic Analytics’ DV 360 team used the set of 1st party relevant audiences from Display & Video 360, 2nd party audience lists from DV360 platform, similar audience and custom lists feature-based audiences to create enough reach for the Trueview video ad campaign while maintaining the relevance of the audience towards the product ad of health insurance. As it was a 1-day high impact-focused campaign…
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Results
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- Increase in Users from Direct Channel Traffic: 9x
- Increase in Users Organic Channel Traffic: 12.5x
- Growth in Paid Search queries with Brand Keywords: 8.6x
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