CASE STUDY

Royal Sundaram Achieved More than 10x growth in Organic & Direct Traffic, in a day, with Trueview Campaign for Brand Awareness with DV360

client background

Client Background

Client Name: Royal Sundaram
Client Domain: Insurance
Headquarters: Chennai, Tamil Nadu

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    problem

    Challenge

    Royal Sundaram had been running search, display and video ad campaigns time and again. They needed a branding campaign, for a day, with impactful outcomes and measurable results for gaining brand affinity among the users

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    approach to solution _ hypothesis

    Approach to Solution

    Tatvic Analytics’ DV 360 team used the set of 1st party relevant audiences from Display & Video 360, 2nd party audience lists from DV360 platform, similar audience and custom lists feature-based audiences to create enough reach for the Trueview video ad campaign while maintaining the relevance of the audience towards the product ad of health insurance. As it was a 1-day high impact-focused campaign…

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    Results

    Results

      • Increase in Users from Direct Channel Traffic: 9x
      • Increase in Users Organic Channel Traffic: 12.5x
      • Growth in Paid Search queries with Brand Keywords: 8.6x

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