CASE STUDY

UX Enhancements (“Buy Now”) suggestion by Tatvic’s Data Analysis & Insights team increased Aegon Life’s website’s conversion rate by 5.3% (iTerm Life Insurance).

client background

Client Background

Client Name: Aegon Life Insurance Company
Client Domain: BFSI
Headquarters: Mumbai, Maharashtra, India
About the Client: Founded in 2008, Aegon Life is a Joint venture between Aegon N.V, an international provider of life insurance, pensions and asset management, and Bennett Coleman and Company, India’s largest media conglomerate popularly known as the Times Group.

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    problem

    Challenge

    Low Conversions Rate on Websites and High funnel drop-offs.  

    The goal was to increase the conversions (purchases) for iTerm insurance on Aegon Life’s website and reduce the funnel drop-offs. 

    Find out the details by downloading the case study.

    approach to solution _ hypothesis

    Approach to Solution

    Step 1:  Purchase Funnel identification: We identified important stages of the purchase funnel and created an event schema for every stage (in Google Analytics).

    Step 2: Data collection through GTM: Aegon Life’s tech team helped us implement the DataLayer snippets to trigger various events based on the visitors’ actions. These event tags were configured via Google Tag Manager (GTM) and the data was collected in Google Analytics 360.

    To know the rest of the steps, download the case study.

    Results

    Results

    For the overall iTerm purchase funnel, UX changes on the “Buy Now” button increased the conversion rate (From Calculate premium to Purchase), by 42%,  and the overall Conversion Rate by 1%.

    For mobile devices (Mobile Web), UX changes on the “Buy Now” button increased the conversion rate (From Calculate premium to Purchase) by 61% and Conversion Rate by 5%.

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