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CUSTOMER EXPERIENCE
Improve Conversion Rate with Personalized Targeting in Google Analytics
Personalization in content plays a big role in driving the kind of customised approach that you should deploy. Tatvic developed a recommendation system RecSys that helps personalized targeting in Google Analytics wherein the user is delivered personalised content based on their browsing behavior and interests. This enables your organization to push relevant content or product and optimise the user’s journey and leverage your existing resources.
Know how this solution will increase your operational efficiency and aid yielding better ROI.
RecSys – A Success Story of Personalized Targeting
RecSys is a recommendation system that helps you generate different types of product and content recommendations for your web platform. It uses the already collected Google Analytics data and is a DIY setup using JavaScript. It has proven itself to be a smart tool to place relevant recommendations to guide user’s exploration on site. For one of Tatvic’s eCommerce client, this solution significantly reduced bounce rate on their store’s product pages while for another client, RecSys increased the interest on focusing on their Average Order Value thereby increasing their eCommerce Store revenue.
