E-commerce Pricing Analysis

 
 
 
 

Problem


Pricing for eCommerce store is mostly underutilized level to improve the margins in the eCommerce business. More often than not, pricing is done either as cost-plus markup method & doesn’t take into account the demand / need of the product.

Approach to Solution


With improved data tracking we identify better methodology of pricing the product to increase the margin of the business. The underlying theme of this project is to work with customer with data on pricing & customer data to improve current pricing & improve the yield without losing on volume.

Results


At the end of this project, you will be able to realize higher pricing yields for your products that you sell on your e-commerce store. Eventually higher yield will be resulting into improved margins of the product. In addition to the yields we will also identify price elasticity for different products in e-commerce stores that will help you increase or decrease the price & promote the products that increase # of transaction in your store.

 

300%
Increase in conversion rate
 
Client X thought they had web analytics covered for their online operations.But we had other ideas...

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Case Study

How we helped Client increase their Lead Submissions by 110%

Our client wanted more lead submission from their Lead Gen Form. We carried out A/B test on form fields which were causing extraordinary drop off. The end result was a 110% increase in lead submissions. Read case study

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