E-commerce Pricing Analysis



Pricing for eCommerce store is mostly underutilized level to improve the margins in the eCommerce business. More often than not, pricing is done either as cost-plus markup method & doesn’t take into account the demand / need of the product.

Approach to Solution

With improved data tracking we identify better methodology of pricing the product to increase the margin of the business. The underlying theme of this project is to work with customer with data on pricing & customer data to improve current pricing & improve the yield without losing on volume.


At the end of this project, you will be able to realize higher pricing yields for your products that you sell on your e-commerce store. Eventually higher yield will be resulting into improved margins of the product. In addition to the yields we will also identify price elasticity for different products in e-commerce stores that will help you increase or decrease the price & promote the products that increase # of transaction in your store.


Increase in conversion rate
Client X thought they had web analytics covered for their online operations.But we had other ideas...

Read the case study

upcoming webinar date
Upcoming Webinar
Achieve 1.5x Higher ROI with Predictive Remarketing Know more
Case Study

How we helped Client increase their Lead Submissions by 110%

Our client wanted more lead submission from their Lead Gen Form. We carried out A/B test on form fields which were causing extraordinary drop off. The end result was a 110% increase in lead submissions. Read case study

From the Blog

Forecasting the number of visitors on your website using R. Part I

This blog post is the first in the series of three blogs. The current blog will introduce the reader to the importance of forecasting... Read more

Forecasting the number of visitors on your website using R. Part II

This blog is the second post of a series of three blogs. In the Previous Blog I had introduce the reader to the impo... Read more


How Predictive Analytics Can Help You Strengthen Your Re-marketing Strategies

Who should attend

Digital Marketers, Web Analysts, Business Analysts, Anyone who knows Google Analytics and is curious to explore more