GOOGLE MARKETING PLATFORM
Note: Google has announced the deprecation of Universal Analytics in Jul 2023, that means UA will stop processing hits entirely starting from 1st Jul 2023 (for GA360 the date is extended till 1st Oct 2023). So all the brands will have to migrate to Google Analytics 4 property soonest possible.
Frequently Asked Questions
A zone allows you to link additional Tag Manager containers when your main container loads, allowing the linked containers to fire tags on your website. Any Tag Manager 360 account, including those that own and administer third-party containers, is able to link containers.
zones are a GTM 360-only feature!
There is no maximum workspace limit in Google Tag Manager 360.
No, GTM 360 and GTM implementation steps are identical. But GTM 360 have more features compared to GTM standard
No, the entire purpose of Zones is to load a distinct container in accordance with the boundaries (condition)
Users with edit access or higher will be able to access or Approve the workflows
No, you’re not required to. You can use the outdated method of integrating code snippets into the website’s source code to deploy Google Analytics. However, keep in mind that by avoiding Google Tag Manager, you are missing out on a lot of opportunities.