Native Google Analytics 360 integration allows data to flow in from a single source. Get Google Optimize 360, Tatvic’s expertise helps you use Analytics segments to optimize conversion rate with customer experience.

With Optimize 360, it is now much easier than before to create and deploy A/B, multivariate, or redirect tests. Use Optimize 360’s visual editing interface to make simple text and image changes. Not enough? Tatvic can ensure that advanced experiments are released owing to the raw HTML and JavaScript code editing Optimize 360 lets you experiment with advanced changes. And once you have your experiment results, we can analyze them with native statistical reporting built on your Analytics data to determine which experience works best.

Tagging your entire site to enable website experimentation can take a lot of time. To solve this problem, Optimize 360 was built on top of Google Analytics. This enables us to deploy Optimize 360 in minutes by adding a single line of code to your existing Analytics implementation. Once the Optimize 360 code is added to your site, you can publish new experiences to your users with a few clicks.

Targeting capabilities in Optimize 360 enable focus on specific user segments to deliver better, more personalized experiences without needing to spend time on building new ones by optimizing conversion rates.

Google Optimize 360 provides key integrations that enable you to apply user insights that you’ve derived, to deliver the right experience to the right customer. It is built on the detailed consumer behaviour and segmentation data available in Google Analytics 360. This means you can use your analytics data to quickly identify areas of your site for improvement and measure the site experiments against business objectives. Tatvic helps you study and understand how exactly these changes influence the user behavior and conversion on your website.

Optimize 360 offers different experiment types to fit all your website testing needs. Following are the tests you can carry out using Google Optimize:

1. A/B or A/B/n Tests
2. Multivariate Tests
3. Redirect Tests

Google Optimize 360’s Visual Editor enables you to create a new variant of a page without needing to recode your site each time. The mobile editor also allows you to configure mobile experiments for users on the go. Switch between device models and screen sizes to ensure that your site looks its best, no matter what device it’s viewed on

Customize the site experience for each segment of your customers. With Optimize 360 you can choose which of your website visitors you want to be included in your site experiment. You can target using user attributes such as Geographic Attributes and Behavioural Attributes.

Optimize 360 uses Bayesian statistical methods to model the real-world performance of your experiments and deliver more accurate results. And because Optimize 360 reporting is built on Analytics, you’ll be able to get a deeper understanding of your experiment’s impact across your entire business.

Optimize 360 has many built-in features that make it easier to manage all the experiments you’re running for your business like the Activity Log, Preview Mode and User Permissions.