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Engage, Interact, and Achieve Conversion Rate Optimization with Customer Experience using Google Optimize 360

Google Optimize 360 is a Personalization and A/B testing tool by Google that helps you create and run website content and elements experimentation. This tool can easily integrate with your Google Analytics and Google AdWords. The premium version, known as Google Optimize 360 has a few additional features like personalization using GA Audience Segments.

Tatvic is a Google Optimize 360 Authorized Partner in India. Our team of experts helps you improve website’s performance, user engagement and deliver conversion rate optimization with customer experience.

Client Testimonial

We aim to provide our customers with an outstanding experience in providing better pricing and service on our website to help them make confident decisions about selling their cars. Google Analytics, along with Google Optimize, helped us increase the conversion rate for the users landing on our page. It validates our assumption of testing the layout change and provides results based on user behavior data points. I recommend Google Analytics and Google Optimize to anyone who is looking for getting better insights for optimization, restructuring of the website and wanted to validate the changes through A/B tests.
Atishay JainDigital Marketing Manager
Cars24 - A/B Testing Case Study
Value Propositions
Service Offerings
Value Propositions

Integration with Google Analytics 360

Native integration with Google Analytics 360 allows data flow from a single source. Blend Google Optimize 360 with our expertise for using Analytics’ segments to optimize conversion rate with customer experience.

Website Testing Was Never So Easy

Create and deploy A/B, multivariate, or redirect tests to experiment with advanced changes. We analyze these results with native statistical reporting built around Analytics data to determine best experience.

Setup and Manage Experiments Smoothly

Optimize 360 tags the entire site for experimentation with Google Analytics. Deploy Optimize 360 to your existing Analytics implementation and start achieving conversion rate optimization with customer experience.

Target Specific GA Segments

Targeting capabilities in Optimize 360 enable focus on specific user segments to deliver better, more personalized experiences without needing to spend time on building new ones.
Google Optimize 360 for Conversion Rate Optimization
Service Offerings
Conversion Rate Optimization with Google Optimize 360 - Service Offerings

Data Integration with Google Analytics 360 and Google AdWords

Optimize 360 has key integrations built on detailed consumer behavior and segmentation data available in Google Analytics 360. Our expertise helps you understand influence of changes in user behavior and conversion.

Conduct Three Experiment Types

Optimize 360 offers different experiment types to fit all your website testing needs. You can carry A/B and A/b/n tests, Multivariate tests, and Redirect Tests using Google Optimize

Integrated Visual Editor to Create Variations

Visual Editor creates new page variant with no site recoding requirement. The mobile editor configures user mobile experiments. Choose best suitable device models and screen sizes without device dependency.

Advanced Targeted Experiments

Customize segmented site experience for each sets customers. Optimize 360 lets you choose customer segment for site experiment to target user attributes such as Geographic Attributes and Behavioral Attributes.

Sophisticated Reporting Mechanism

Bayesian statistical methods is used for real-world performance modelling experiments to deliver precise results. Analytics reporting gets you deeper understanding on impact across the entire business

Manage Every Test – Hassle Free

Optimize 360 has many built-in features that make it easier to manage all the experiments you’re running for your business like the Activity Log, Preview Mode and User Permissions.
Value Propositions
Service Offerings
Value Propositions

Integration with Google Analytics 360

Native Google Analytics 360 integration allows data to flow in from a single source. Get Google Optimize 360, Tatvic’s expertise helps you use Analytics segments to optimize conversion rate with customer experience.

Website Testing Was Never So Easy

With Optimize 360, it is now much easier than before to create and deploy A/B, multivariate, or redirect tests. Use Optimize 360’s visual editing interface to make simple text and image changes. Not enough? Tatvic can ensure that advanced experiments are released owing to the raw HTML and JavaScript code editing Optimize 360 lets you experiment with advanced changes. And once you have your experiment results, we can analyze them with native statistical reporting built on your Analytics data to determine which experience works best.

Setup and Manage Experiments Smoothly

Tagging your entire site to enable website experimentation can take a lot of time. To solve this problem, Optimize 360 was built on top of Google Analytics. This enables us to deploy Optimize 360 in minutes by adding a single line of code to your existing Analytics implementation. Once the Optimize 360 code is added to your site, you can publish new experiences to your users with a few clicks.

Target Specific GA Segments

Targeting capabilities in Optimize 360 enable focus on specific user segments to deliver better, more personalized experiences without needing to spend time on building new ones by optimizing conversion rates.
Google Optimize 360 for Conversion Rate Optimization
Service Offerings
Conversion Rate Optimization with Google Optimize 360 - Service Offerings

Data Integration with Google Analytics 360 and Google AdWords

Google Optimize 360 provides key integrations that enable you to apply user insights that you’ve derived, to deliver the right experience to the right customer. It is built on the detailed consumer behaviour and segmentation data available in Google Analytics 360. This means you can use your analytics data to quickly identify areas of your site for improvement and measure the site experiments against business objectives. Tatvic helps you study and understand how exactly these changes influence the user behavior and conversion on your website.

Conduct Three Experiment Types

Optimize 360 offers different experiment types to fit all your website testing needs. Following are the tests you can carry out using Google Optimize:

1. A/B or A/B/n Tests
2. Multivariate Tests
3. Redirect Tests

Integrated Visual Editor to Create Variations

Google Optimize 360’s Visual Editor enables you to create a new variant of a page without needing to recode your site each time. The mobile editor also allows you to configure mobile experiments for users on the go. Switch between device models and screen sizes to ensure that your site looks its best, no matter what device it’s viewed on

Advanced Targetted Experiments

Customize the site experience for each segment of your customers. With Optimize 360 you can choose which of your website visitors you want to be included in your site experiment. You can target using user attributes such as Geographic Attributes and Behavioural Attributes.

Sophisticated Reporting Mechanism

Optimize 360 uses Bayesian statistical methods to model the real-world performance of your experiments and deliver more accurate results. And because Optimize 360 reporting is built on Analytics, you’ll be able to get a deeper understanding of your experiment’s impact across your entire business.

Manage Every Test – Hassle Free

Optimize 360 has many built-in features that make it easier to manage all the experiments you’re running for your business like the Activity Log, Preview Mode and User Permissions.
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Related Case Study
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