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Engage, Interact and Improve Your Conversion Rates with Google Optimize 360
Google Optimize is a Personalization and A/B testing tool by Google that helps you create and run website content and elements experimentation. This tool can easily integrate with your Google Analytics and Google AdWords. The premium version, known as Google Optimize 360 has a few additional features like personalization using GA Audience Segments.
Tatvic is a Google Optimize 360 Authorized Partner in India and our team of experts can help you improve your website’s performance, user engagement and drive more conversions
Value Propositions
Integration with Google Analytics 360
It is important for the testing tool to be integrated with analytics data set to know if the the end result are not in conflict with the objective. With the native integration with Google Analytics 360, the data flows in from single source of data. Leveraging Google Optimize 360, Tatvic’s team of experts can help you use your Analytics segments such as new user, traffic from various sources, cities and many more to quickly and easily identify areas where your website performance can be improved. Then, turn these insights into action through experimentation to deliver an online experience that works best for your customers.
Website Testing Was Never So Easy
With Optimize 360, it is now much easier than before to create and deploy A/B, multivariate, or redirect tests. Use Optimize 360’s visual editing interface to make simple text and image changes. Not enough? Tatvic can ensure that advanced experiments are released owing to the raw HTML and JavaScript code editing Optimize 360 lets you experiment with advanced changes. And once you have your experiment results, we can analyze them with native statistical reporting built on your Analytics data to determine which experience works best.
Setup and Manage Experiments Smoothly
Tagging your entire site to enable website experimentation can take a lot of time. To solve this problem, Optimize 360 was built on top of Google Analytics. This enables us to deploy Optimize 360 in minutes by adding a single line of code to your existing Analytics implementation. Once the Optimize 360 code is added to your site, you can publish new experiences to your users with a few clicks.
Target Specific GA Segments
Each of your site visitors has unique wants and needs. Powerful targeting capabilities within Optimize 360 let you focus on specific user segments to deliver better, more personalized experiences for your customers. Go even further with Optimize 360 and deliver custom experiences to your Analytics audiences, without needing to spend time on building new ones.
Service Offerings
Data Integration with Google Analytics 360 and Google AdWords
Google Optimize 360 provides key integrations that enable you to apply user insights that you’ve derived, to deliver the right experience to the right customer. It is built on the detailed consumer behaviour and segmentation data available in Google Analytics 360. This means you can use your analytics data to quickly identify areas of your site for improvement and measure the site experiments against business objectives. Tatvic helps you study and understand how exactly these changes influence the user behavior and conversion on your website.
Conduct Three Experiment Types
Optimize 360 offers different experiment types to fit all your website testing needs. Following are the tests you can carry out using Google Optimize:
1. A/B or A/B/n Tests
2. Multivariate Tests
3. Redirect Tests
Integrated Visual Editor to Create Variations
Google Optimize 360’s Visual Editor enables you to create a new variant of a page without needing to recode your site each time. The mobile editor also allows you to configure mobile experiments for users on the go. Switch between device models and screen sizes to ensure that your site looks its best, no matter what device it’s viewed on
Advanced Targetted Experiments
Customize the site experience for each segment of your customers. With Optimize 360 you can choose which of your website visitors you want to be included in your site experiment. You can target using user attributes such as Geographic Attributes and Behavioural Attributes.
Sophisticated Reporting Mechanism
Optimize 360 uses Bayesian statistical methods to model the real-world performance of your experiments and deliver more accurate results. And because Optimize 360 reporting is built on Analytics, you’ll be able to get a deeper understanding of your experiment’s impact across your entire business.
Manage Every Test – Hassle Free
Optimize 360 has many built-in features that make it easier to manage all the experiments you’re running for your business like the Activity Log, Preview Mode and User Permissions.
Value Propositions
Integration with Google Analytics 360
It is important for the testing tool to be integrated with analytics data set to know if the the end result are not in conflict with the objective. With the native integration with Google Analytics 360, the data flows in from single source of data. Leveraging Google Optimize 360, Tatvic’s team of experts can help you use your Analytics segments such as new user, traffic from various sources, cities and many more to quickly and easily identify areas where your website performance can be improved. Then, turn these insights into action through experimentation to deliver an online experience that works best for your customers.
Website Testing Was Never So Easy
With Optimize 360, it is now much easier than before to create and deploy A/B, multivariate, or redirect tests. Use Optimize 360’s visual editing interface to make simple text and image changes. Not enough? Tatvic can ensure that advanced experiments are released owing to the raw HTML and JavaScript code editing Optimize 360 lets you experiment with advanced changes. And once you have your experiment results, we can analyze them with native statistical reporting built on your Analytics data to determine which experience works best.
Setup and Manage Experiments Smoothly
Tagging your entire site to enable website experimentation can take a lot of time. To solve this problem, Optimize 360 was built on top of Google Analytics. This enables us to deploy Optimize 360 in minutes by adding a single line of code to your existing Analytics implementation. Once the Optimize 360 code is added to your site, you can publish new experiences to your users with a few clicks.
Target Specific GA Segments
Each of your site visitors has unique wants and needs. Powerful targeting capabilities within Optimize 360 let you focus on specific user segments to deliver better, more personalized experiences for your customers. Go even further with Optimize 360 and deliver custom experiences to your Analytics audiences, without needing to spend time on building new ones.
Service Offerings
Data Integration with Google Analytics 360 and Google AdWords
Google Optimize 360 provides key integrations that enable you to apply user insights that you’ve derived, to deliver the right experience to the right customer. It is built on the detailed consumer behaviour and segmentation data available in Google Analytics 360. This means you can use your analytics data to quickly identify areas of your site for improvement and measure the site experiments against business objectives. Tatvic helps you study and understand how exactly these changes influence the user behavior and conversion on your website.
Conduct Three Experiment Types
Optimize 360 offers different experiment types to fit all your website testing needs. Following are the tests you can carry out using Google Optimize:
1. A/B or A/B/n Tests
2. Multivariate Tests
3. Redirect Tests
Integrated Visual Editor to Create Variations
Google Optimize 360’s Visual Editor enables you to create a new variant of a page without needing to recode your site each time. The mobile editor also allows you to configure mobile experiments for users on the go. Switch between device models and screen sizes to ensure that your site looks its best, no matter what device it’s viewed on
Advanced Targetted Experiments
Customize the site experience for each segment of your customers. With Optimize 360 you can choose which of your website visitors you want to be included in your site experiment. You can target using user attributes such as Geographic Attributes and Behavioural Attributes.
Sophisticated Reporting Mechanism
Optimize 360 uses Bayesian statistical methods to model the real-world performance of your experiments and deliver more accurate results. And because Optimize 360 reporting is built on Analytics, you’ll be able to get a deeper understanding of your experiment’s impact across your entire business.
Manage Every Test – Hassle Free
Optimize 360 has many built-in features that make it easier to manage all the experiments you’re running for your business like the Activity Log, Preview Mode and User Permissions.
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