Google Optimize 360

Google Optimize is an online testing and personalization tool from Google that enables you to do conversion rate optimization and enhance the user experience on the website.

Google optimize is mainly used for A/B test, Multivariate Test, Split URL Testing Server-Side Experiment and Personalization.

We can use Optimize to build and create experiments and Test hypotheses by running the experiment, Evaluate the results of the experiments by the reports it creates and Deploy the winning variant on the site permanently.

By running experiments in Optimize, you can test new website designs, layouts, and content with a subset of your visitors. Instead of relying on instinct and opinion to determine the best page or site design.

• Optimize can run only 5 experiments at a time, Optimize 360 boasts the ability to run 100+ experiments at the same time.
• With Optimize 360, experiments can be customized based on the analytics audience integrated with your website Which allows you to target your audience per your criteria
• In optimize360 we can create up to 36 combinations whereas Optimize can only create up to 16 combinations

Linking Optimize and Analytics allows you to run experiments in Optimize and access data about running experiments in Analytics. Once you’ve linked your Optimize container to an Analytics property, you’ll be able to start experiments, target experiments to the analytics audience, and use Analytics goals and metrics as experiment objectives.

Google Optimize uses Bayesian methods rather than Frequentist methods, also known as Null Hypothesis Significance Testing (NHST). Though the market is moving toward Bayesian models, most tools today still use Frequentist.