GOOGLE MARKETING PLATFORM

Making your data insightful is a challenge. Application of your data insights, if siloed, renders your marketing initiatives inactionable and even worse, unsuccessful To ensure that doesn’t happen, we at Tatvic Analytics have invested on a pool of expertise that helps you listen to you data and convert them into actionable insights, enabling you to direct and drive the performance your campaigns.

Tell your users what they want to hear. Our consultants can help you study user behaviour and understand the level of affinity towards your communication. Ensure excellent brand experience for all your users and also know your best audience and have tailor made marketing strategies to cater to every type of audience from niche to inactive users.

Get the bigger picture with Analytics 360 by evaluating the complete customer journey. In today’s on the go lifestyle, your users have multiple ways to connect with your brand. While that is a very great opportunity for your brand awareness, if not managed properly the data gets siloed and getting an accurate view of your users’ journey becomes a challenge. With Google Analytics, Tatvic enables you to get a complete picture of your users’ journey, channel performance and dashboards and reports across channels – online as well as offline.

With GA 360 having rolled out the real time data feature, you can get frequent snapshots of your running campaigns and get insights to direct your campaigns in a way that yields the maximum ROI. Real time insights will help you keep a check on your critical metrics and within minutes of any unexpected deviations, it is now possible to switch back and forth.

Google’s intelligence and machine learning combined with our insight gathering skills will enable you to pick out those sets of customers that highly likely to convert and exhibit a strong potential of giving your company business. Once in a pocket of high potential users, you can then target an audience on this basis for your paid campaigns like AdWords PPC and DoubleClick Bid Manager.

Data is available to the web interface up to 12 times faster. Tatvic enables businesses by making it easier for them to take decisions based on more up-to-date reports and calculated parameters.

Google Analytics 360 uses 50 times more user sessions than the Standard version. Our team of experts utilize this feature to the best of its potential and help you gain actionable insights from the sampled data.

Along with the creation of 200 Custom Dimensions and Metrics, Google Analytics 360 provides us with an opportunity to build a custom funnels based on arbitrary rules to track business specific KPIs for you.

You can now supplement reports with your historical data to update and refine your reports with fresh data as and when it becomes available.

Estimate the contribution of each traffic source based on the impact it has on the customer’s behaviour and not only on its position.