Is your Omniture sitecatalyst data accurate?
This becomes even more relevant from the standpoint of paid tools since you have already committed to pay for the tools like Omniture Sitecatalyst. It becomes extremely important to ensure that the tools are used to its optimal advantage to ensure maximum ROI from your web analytics tool.
- Usage of different features of the tool
- Actionability of the data collected
- Accuracy and consistency of data collection
- Integration with different systems (e.g. sales force, third party shopping cart)
An in depth report which clarifies your implementation based on accuracy, actionability and consistency of data. It will have potentially following sections:
- Audit findings
- Strategic recommendations
- Tactical recommendations
- Process recommendations