What is Universal Analytics & How it Can Help Your Business Grow

Event Date: 20/08/2014

Event Time: 11:00 AM PDT

Education Level: Intermediate Level

Who is it for:  

CMO, Digital Marketing Managers, eCommerce Store Owners

About This Webinar

Do you want to know what are the ways you can leverage Universal Analytics to generate great business insights? Do you want to know the exact steps to upgrade your web property to universal analytics?

Universal Analytics is the new operating standard of Google Analytics which offers more control and flexibility in collecting and interpreting data. Since Universal Analytics will replace Classical Google Analytics (ga.js) it becomes imperative for all of us to learn and start leveraging its powerful features

Key Takeaway Points

In this 45 minute informative session you’ll learn how to:

What is Universal Analytics & Features of Universal Analytics
Difference between Classical Google Analytics & Universal Analytics
Strategic Impact of Universal Analytics
Case on Measurement Protocol/ Dimension Widening
How to Migrate to Universal Analytics
Question and Answer Session


Ravi Pathak

Ravi is the co-founder of Tatvic and an expert at managing different web analytics tools. He actively works on conversion optimization projects to improve conversion rate and test newer hypothesis with e-commerce companies. He is also an expert at R, SPSS & predictive modeling for web analytics data. He has worked intensively on Omniture & Google Analytics to help clients generate value out of the web analytics data.

Bhoomika Joshi

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