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Tatvic Partners with VWO to Deliver Advanced A/B Testing and Personalization

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Tatvic, a leading provider of enterprise-grade marketing analytics and CRO solutions,  formed a partnership with VWO, a global leader in A/B testing and personalization. The partnership will combine Tatvic’s powerful analytics expertise with VWO’s cutting-edge A/B testing and personalization capabilities to help businesses of all sizes improve their website and app experiences and maximize acquisition and conversion opportunities at every stage of the visitor journey.

With the joint capabilities of Tatvic and VWO, businesses can now leverage advanced techniques to enhance their digital assets, ensuring a seamless and personalized experience for their users. By running A/B tests and multivariate experiments, organizations can optimize various elements of their websites and apps, such as layouts, design elements, copy, and calls to action. This approach empowers businesses to make data-driven decisions and achieve higher conversion rates.

With businesses becoming increasingly customer-centric, personalization has become essential to delivering exceptional user experiences. Tatvic and VWO partnership enables businesses to create tailored experiences based on individual user behaviour and preferences. Leveraging VWO’s robust personalization capabilities, companies can dynamically modify their promotion offers and user journeys to resonate with each user segment, boosting customer engagement and satisfaction.

One of the core strengths of this partnership lies in the ability to track the impact of A/B tests and personalization on key metrics, such as conversion rates and revenue. While VWO offers advanced A/B testing and personalization, Tatvic provides businesses with comprehensive analytics on user experience and behaviour. It helps the audience understand the performance of their conversion journey funnel.

The merging of these capabilities enables organizations to understand which strategies deliver the desired results and optimize their digital experiences accordingly.

With this partnership, Tatvic aims to leverage VWO’s advanced experimentation and personalization platform to enhance its offering. By integrating VWO’s capabilities, Tatvic can provide clients with comprehensive optimization solutions, combining data-driven

insights with advanced experimentation techniques. The partnership enables the delivery of end-to-end solutions for driving growth and improving user experiences.

“We are excited to partner with VWO to offer our customers the most advanced A/B testing and personalization capabilities available,” said Ravi Pathak, CEO of Tatvic. “This partnership will help businesses of all sizes improve their website and app experiences, drive more conversions, and increase revenue.”

Tatvic has established itself as a trusted player in marketing analytics consulting services & solutions. The company has an extensive client portfolio expanding across industries, including e-commerce, media, finance, and healthcare. It has a reputation for powering marketing analytics for digital giants such as PharmEasy, MX Player, Eureka Forbes, etc.

“We are thrilled to partner with Tatvic to bring our A/B testing and personalization capabilities to their customers,” said Sparsh Gupta, CEO of Wingify. “Together, we can help businesses of all sizes create more engaging and personalized experiences for their customers, which will lead to better business outcomes.”

Now, this powerful partnership between Tatvic and VWO can again benefit businesses across industries. By harnessing the capabilities of advanced A/B testing, multivariate experiments, and personalized experiences, organizations can achieve their optimization goals, enhance customer satisfaction, and drive revenue growth.

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About Tatvic

Tatvic, a full-stack Google Premier Partner, offers end-to-end Data and Marketing Analytics Consulting Services and solutions. Our expertise lies in building proprietary frameworks and tools that empower businesses, enabling them to achieve digital maturity and navigate the data continuum. We are trusted consultants for industry-leading brands and enterprises, helping them with their analytics and data science needs. Join us to unlock the full potential of Martech and drive impactful results. Visit us at https://www.tatvic.com/

About VWO

VWO is an experimentation platform that enables brands to improve their key business metrics by empowering teams to easily run their conversion optimization programs backed by customer behaviour data. We provide a suite of tightly integrated capabilities to unify customer data, discover customer behavioural insights, build hypotheses, run A/B tests on server, web, and mobile, rollout features, personalize experiences, and improve customer experience across the entire buying journey. To know more, visit us at vwo.com

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