Automate Your GTM Data Layer Configuration
Known as DLaT for short, it offers an efficient way to create a tracking requirement for managers & provides the exact snippets to be pushed on the web/app to respective developers via an email. Additionally, it also keeps a track of overall implementation workflow & status which makes it easier for managers to handle roadblocks. Data layer automation tool also provided an automated way to configure GTM tags.
It utilises GA 360 Management API & GTM 360 API to interact with your GA & GTM Account.
Being one of the best local services marketplace in India, Sulekha aims to provide their users an outstanding experience which will help them make confident decisions by evaluating available services. The DataLayer Tool was a crucial tool which helped us increase the speed & accuracy of data collection process by 30%. It is a must for someone who is looking for enterprise-level analytics implementations.
Know how this product will increase your operational efficiency and aid yielding better ROI.
Sulekha, a leading lead generation company in India was facing challenges with data accuracy and faster implementation pertaining to their analytics project. It was due to its wide range of services to different markets spread across 7-8 digital properties. They also required close communication between teams for implementation status. Tatvic implemented DLaT for them that provided an automated process to configure GTM tags for them. This implementation reduced their manual work considerably & improved their data collection accuracy by 30%.