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Launch of Tatvic Google Analytics/Adwords Excel Plug-in Version 2

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I am extremely excited to announce the v2 of the Tatvic excel plug-in. We have been working on it for so long and it’s a great feeling to see it getting light in the real world.

In this blog post, I want to pass on some key features that we’ve built over some time.

More APIs = More data

We are now offering the ability to extract data via Adwords API, Keyword traffic estimator on top of Google Analytics data export API. We wanted to remain in the direction of Google Analytics as it firmly integrates with Adwords. You will, however, need to have an Adwords API token and you can only use it for an MCC account though.

You can watch an example of how you can extract keywords data via Adwords API below:

How to Extract data from Adwords API?

You can moreover, extract data from the keywords estimator tool as well. This is the first application in excel which can get you data from the Keyword estimator to understand how much traffic you can get if you go ahead with a specific keyword.

How to Extract Data from Adwords Keywords Estimator API?

Save/Share query:

With the new google Adwords excel plugin, it’s easy to remember a set of inputs that you provided to pull out specific reports so that you can reproduce them or share them with your colleague. We are also working to add a few more APIs e.g. SEOmoz as well but haven’t matured it as yet. If you have an opinion on what other APIs we should be adding to the excel integration, please feel free to reach out to us. Your opinion is most valuable to us.

Picture of Ravi Pathak

Ravi Pathak

Ravi is the co-founder of Tatvic and expert at managing different web analytics tools. Ravi actively works on conversion optimization projects to improve conversion rate and test newer hypothesis with e-commerce companies.

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