Custom Analysis


Custom analysis originates from the web analytics framework that we use to carry out engagement with our customers. These analysis are primarily aimed at dissecting a particular portion of website / or portion of customers to generate improvements.


Lead Generation

Lead Generation sites have primary objectives to share the content & get visitors to sign up for lead forms available on the website. Based on this following are the directional analysis that we create to improve the lead conversion rate.



With primary goal to generate transaction & increase revenue of the e-commerce store we use Google Analytics implementation to carry out following analysis projects to improve bottom line of our customers business.


TV Tracking

Optimize your TV Advertisements and enable better ROI on your offline marketing through out Innovative TV Tracking Analysis Service.


Mobile App

Primary goal is to help you understand users who are likely to uninstall your mobile application. This will enable you to devise a targeted engagement strategy to retain them.

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Case Study

How we helped Client increase their Lead Submissions by 110%

Our client wanted more lead submission from their Lead Gen Form. We carried out A/B test on form fields which were causing extraordinary drop off. The end result was a 110% increase in lead submissions. Read case study

From the Blog

Forecasting the number of visitors on your website using R. Part I

This blog post is the first in the series of three blogs. The current blog will introduce the reader to the importance of forecasting... Read more

Forecasting the number of visitors on your website using R. Part II

This blog is the second post of a series of three blogs. In the Previous Blog I had introduce the reader to the impo... Read more


How Predictive Analytics Can Help You Strengthen Your Re-marketing Strategies

Who should attend

Digital Marketers, Web Analysts, Business Analysts, Anyone who knows Google Analytics and is curious to explore more