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Understanding the Impact of TV Advertisements on Your Website Traffic

Event Date: 15/10/2014

Event Time: 11 AM EST / 5:00 PM CEST

Education Level: Beginner Level

Who is it for:  

CMO, CEO, Digital Marketing Managers

About This Webinar

Though investment in the digital advertisement is growing at a faster rate, TV is still the top choice of marketers to promote their products and services. According to an Independent Study, over $68.5 Billion will be spent alone on TV Advertisements in the US. Since billions of dollars are spent every year on TV advertisements, it becomes important to study its impact on Website Traffic.

Key Takeaway Points

In this 45 minute informative session you’ll learn how to:

Impact of TV Advertisement on Your Website Traffic
Which Time Frame & TV Adspot gets most traffic
How Long a user engages with your website once the Advertisement is aired

Speaker

Ravi Pathak

Ravi is the co-founder of Tatvic and an expert at managing different web analytics tools. He actively works on conversion optimization projects to improve conversion rate and test newer hypothesis with e-commerce companies. He is also an expert at R, SPSS & predictive modeling for web analytics data. He has worked intensively on Omniture & Google Analytics to help clients generate value out of the web analytics data.


Siegfried Stepke

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